With the country back into full lockdown since the 5th November and remote work becoming the norm again, concerns about cyber security attacks are back in the main discussions of business owners and CEOs. Many businesses suffered from cyber attacks during the first wave of COVID-19. 30% of businesses have fallen victims to phishing attacks … Continue Reading

eCommerce trends: 59% of consumers shift to online shopping

Published on 16/11/2020 by Sonia Navarrete

It is no secret that the UK retail industry is struggling. Just last month, the British Retail Consortium warned that the latest COVID-19 lockdown will have “a significant economic impact on the viability of thousands of shops and hundreds of thousands of jobs across the country”.  To help brands understand the eCommerce trends at play, … Continue Reading

4 Christmas eCommerce campaign tips for new online retailers

Published on 09/11/2020 by Sonia Navarrete

The pandemic is redefining the way consumers shop and retailers sell. Social distancing has become one of the industry’s greatest boundaries, so retailers are moving to eCommerce in droves. Shoppers are doing their best to avoid in-store experiences, so alternative delivery options are booming. This year’s Christmas and the holiday season will be different than … Continue Reading

eCommerce set to dominate the Christmas shopping period

Published on 29/10/2020 by Sonia Navarrete

COVID-19 continues to take a serious toll on the UK’s High Streets, with the British Retail Consortium reporting a 36.9% decline in footfall last month. Meanwhile, with social distancing restrictions in place for the foreseeable future, the crisis is driving more traffic to eCommerce merchants and changing consumer habits.   To help brands better understand … Continue Reading

Managing Gen Z in the workplace: 5 tips to communicate effectively

Published on 21/10/2020 by Sonia Navarrete

Gen Z (also known as Generation Z or Centennials) was born after 1997 when technological innovation was at its peak, so they are digital natives who have never existed without smartphones. They shop using AR and VR, and social networks are their backyards—and that means they tend to seek out information on every decision they … Continue Reading

4 video recruitment tools for successful onboarding of remote employees

Published on 08/10/2020 by Quirine Storm van Leeuwen and Sonia Navarrete

Video interviews are a useful tool for both recruiters and applicants, they provide an effective way to screen applicants remotely and allow recruiters to see the candidate in video before meeting them face-to-face. This approach not only saves recruiters money and time, but also gives recruiters and applicants more flexibility. Video interviews have become more … Continue Reading

When you think about virtual reality (VR), one thinks about something rather futuristic, but, in fact, it has been around for quite some time. American computer scientist Ivan Sutherland invented the first headset in 1968  and since then it’s been a long journey for VR.  The use of VR has extended to many industries like … Continue Reading

1 in 2 consumers are willing to use AR technology for shopping

Published on 03/09/2020 by Sonia Navarrete

Augmented reality (AR) technology has been around for a while. In reality, most of us have seen it, possibly without realising. For instance, every time you use a Snapchat filter or chase a Pokemon using Pokemon GO, you are using an AR experience. However, how are shops using AR technology to attract consumers and how … Continue Reading

Business card scan: 4 super practical iPhone apps

Published on 11/08/2020 by Caroline Rousseau and Sonia Navarrete

In the course of your work, you regularly meet new people and accumulate many business cards as you go along. You’re already looking forward to contacting and reactivating your contacts, but first, you’ll have to register their details and the business cards you’ve collected won’t digitise themselves! All the more so as they can quickly … Continue Reading

Free trial VPN software: The best 4 tools for your SME

Published on 21/07/2020 by Sonia Navarrete

Since the beginning of the COVID-19 pandemic, there has been an increase in the number of employees working remotely. And, according to Gartner, 82% of company leaders plan to allow employees to work remotely the rest of the time. As remote working increases, your company will need an extra layer of security to ensure that … Continue Reading

How will UK restaurants reopen after COVID-19?

Published on 30/06/2020 by Sonia Navarrete

COVID-19 has impacted our daily life habits. Going to our regular pub for a pint or having a meal out at a restaurant may seem like a thing of the past. The UK went into lockdown in March and, like most other industries, it has affected the hospitality industry. The pandemic has meant that restaurants, … Continue Reading

The best 4 apps for a personal trainer during the lockdown

Published on 26/05/2020 by Sonia Navarrete

If you are a personal trainer, we have some good news for you. Being in lockdown doesn’t mean that you can’t train your clients. The fitness industry has adapted to the digital world and provided personal trainers with the software to continue to coach their clients even when they are not in the gym. The … Continue Reading

5 Tips for a successful email marketing strategy in times of crisis

Published on 19/05/2020 by Chiara Casse and Sonia Navarrete

Having a good email marketing strategy during the coronavirus crisis is always a good choice to increase the volume of your business. If you are looking for examples and suggestions for email marketing, in this article we will help you focus on the main steps for a successful email marketing strategy. However, there may be … Continue Reading

3 Hootsuite free alternatives for social media management

Published on 14/02/2020 by Sonia Navarrete

Social media management tools have become just as essential to modern businesses as PR, marketing or customer service management. Indeed, good social media management will deliver against all three of these business function areas. Here we list the three Hootsuite free alternatives solutions in GetApp’s directory listed in alphabetical order chosen by: Rated 4+ stars … Continue Reading

How Machine Learning can improve internal linking in SEO

Published on 31/01/2020 by Sonia Navarrete

“You don’t exist if no one can see you.” Nicola Yoon  If your pages can’t be found by search engines, they might as well not exist. That’s why it is important to have a good SEO strategy in place to be visible to your audience — and to Google.  Technology is evolving at a fast … Continue Reading

In recent years, the term customer-centric in marketing, service and product development has often meant the integration of tools and methods such as data collection, design thinking and testing. All these factors play a key role in customer-centricity. But for me, is one thing above all else: leadership. Working on people. And with people. It’s … Continue Reading

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