Video marketing is on the rise, and 86% of video marketers say that video content has been effective in generating leads. This article is aimed at marketers and content professionals looking to have a video marketing strategy in place for their business. In this article If you have an active internet connection, chances are that … Continue Reading

Diversity and inclusion are an essential part of sustainable business practice. GetApp’s research in October last year in SMEs found that 68% of UK SME employees believe their companies actively promote workplace diversity. Yet, actually creating an inclusive workplace isn’t always that easy. And what does the implementation of a D&I policy actually entail? In … Continue Reading

Administrative chores can take up a lot of time and possibly reduce the productivity of employees. A robotic process automation (RPA) system can help companies automate mundane, repetitive and labour-intensive tasks, and cut costs. In this article RPA is one of the fastest-growing technologies in the software market, according to a Gartner report (full report … Continue Reading

The global technology landscape could be quickly changing with newer and more advanced technology being introduced in the market every few years. In this article, we will look at the top four technology trends which could potentially be garnering the attention of small to midsize enterprises (SMEs) in 2022. In this article Technology is everywhere, … Continue Reading

A big question to come out of the pandemic is whether small to midsize enterprises (SMEs) are doing enough to respond to the workforce’s increased mental wellbeing needs. As our survey discovered, many Human Resources (HR) teams and employers could do a lot more. In this article As we saw in our previous piece, which … Continue Reading

Businesses working with physical stock need to find ways to keep track of their inventory. This article looks at the five best-rated inventory management tools as ranked by the users of  In this article With the recent boom in digital and e-commerce during the COVID-19 pandemic, there is an increased need for businesses to … Continue Reading

The pandemic has been a challenge for managing mental wellbeing. Whilst many COVID-19 restrictions are no longer in place, there are still lingering effects that workers, human resources teams, and company heads face when managing mental health in the workplace.  In this article The circumstances today in 2022, where most health restrictions across Britain have … Continue Reading

The rise of MarTech among SMEs

Published on 07/03/2022 by Sukanya Awasthi

This article will look at the marketing and technology (MarTech) landscape among small to midsize enterprises (SMEs), along with the benefits it offers and the challenges faced by businesses. In this article Marketing and technology might be becoming essential components for modern-day businesses. Companies today are possibly using MarTech solutions like marketing automation to boost … Continue Reading

This article will look at the best four personal trainer software along with their key features. We will also learn about the benefits offered by these tools to personal trainers. In this article The fitness industry landscape may be a fast-changing one, especially after the uncertainties caused by COVID-19. An article by Bloomberg states that … Continue Reading

This article will talk about a digital revolution in the bars and restaurants business. We will also look at how COVID-19 has affected the digital transformation of the hospitality industry. In this article If you have been to a restaurant or a bar recently, you might have scanned the menu through a QR code, placed … Continue Reading

This article was originally published on 31/01/2020 Good internal linking for search engine optimisation (SEO) can be the difference between your pages being found or not found. Having a strong SEO internal linking strategy in place is, therefore, crucial if you want to be visible to your audience —and to Google.  In this article Technology … Continue Reading

In the battle to stay ahead of the competition, many firms may be looking to adopt business automation processes by leveraging the latest technology. That —combined with the way the pandemic has adversely affected the delivery of goods and services— may have led to companies reconsidering alternate ways of making deliveries. One such way could … Continue Reading

Diversity in the small to midsize enterprise (SME) is a broad topic. In previous articles, we have explored it from the point of view of managers and begun to see how employees think and act regarding diversity. In this second article focusing on employees and diversity, we examine some of the issues in more detail. … Continue Reading

By any measure, the UK is a diverse place to live. According to data from the latest published census in 2011, 13% of the population belong to a non-white ethnic group —defined as Black, Asian, Mixed, or Other. But diversity also refers to other characteristics, including gender, gender identity, sexuality, religion, age, class, and physical … Continue Reading

AI in fraud detection

Published on 28/10/2021 by Sukanya Awasthi

Organisations worldwide are adopting artificial intelligence (AI) to expand, automate, and analyse their business capabilities. Gartner estimates that cloud-based AI will grow by five times from 2019 to 2023, making it a popular cloud service. What is AI? AI can be described as technology that mimics human behaviour and performs tasks such as learning, problem-solving, … Continue Reading

Reading the news or scrolling through social media, it is hard to escape the public discussion around diversity. Movements such as #BlackLivesMatter and #MeToo have raised awareness of the injustices that Black people and women face, for example, and have been supported by high-profile organisations like the English Premier League and the US congress. These … Continue Reading

With Google announcing that it’s phasing out third-party cookies, how are companies preparing to collect customer data that will help them continue to target their audience? After the invention of cookies in the mid-1990s, a small piece of code stored customers’ data and preferences every time they accessed a site. Rather than collecting the data … Continue Reading

As the UK is lifting restrictions and employees are returning to the office, businesses are looking at implementing a hybrid work model. As a result, companies are increasingly looking to adopt technologies like Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) to meet the demands of remote working. Gartner forecasts that the number … Continue Reading

Gartner defines project management as “the application of knowledge, skills, tools and techniques to project activities to meet the project requirements.”  In fact, having a good project management strategy can make or break a project, having consequences that can affect the entire business. In today’s fast-paced working environment, it is vital to have the right … Continue Reading

Weak passwords are one of the main vulnerabilities that hackers can exploit to infiltrate personal and enterprise IT systems. However, despite the many victims of password breaches, some users still fail to follow password best practices, for both work and personal accounts. GetApp surveyed over 1,000 people aged 18 and above in the UK (full … Continue Reading

Businesses and governments across the globe are looking for ways to improve the user identity verification process. Biometric authentication is a security method that’s being increasingly used to verify user identities. Biometric authentication methods help restrict unauthorised access to bank accounts, residential buildings, hardware devices, and software apps, among others.  Biometric authentication methods use physical … Continue Reading

With millions of employees working remotely due to the COVID-19 pandemic, employers have increasingly adopted employee monitoring tools to monitor their workforce. Doing so raises questions of trust, ethics, and privacy. In this article, we examine how employees and managers view these issues, as well as their rights and responsibilities. 855 employees and 589 managers … Continue Reading

Since the start of the COVID-19 pandemic, employers have sought new ways to manage their employees, many of whom are working away from the office for the first time. GetApp surveyed more than 800 employees and 500 managers to see whether the pandemic has increased the use of employee monitoring software and how both groups … Continue Reading

Remote work is here to stay, making cyber security an important issue for small and medium enterprises (SMEs). Here are some ways to protect your business (and employees) against cyber security threats. Twenty-two percent of business owners we surveyed in the UK are concerned about cyber security with employees working from home—and their concerns are … Continue Reading

From Brexit to COVID-19 and everything in between, trying to start a new business in 2021 might feel a bit like trying to build a sailboat while treading water in the middle of a squall at sea.  But just because the past several years have been tumultuous doesn’t mean that the world should hunker down … Continue Reading

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