--- description: In this article, we talk about the three best customer loyalty program software in the UK that businesses can use to attract and retain customers. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: 3 Best customer loyalty program software for SMEs --- # 3 Best customer loyalty program software for SMEs Canonical: https://www.getapp.co.uk/blog/3348/best-loyalty-program-software-for-small-businesses Published on 12/01/2023 | Written by Sukanya Awasthi. ![3 Best customer loyalty program software for SMEs](https://images.ctfassets.net/63bmaubptoky/3Gn0AaQMECsl2yh4GFjqJh/143faff74253fe20de0dd64ad11b8117/Best_loyalty_program_software-UK-GA-Header.jpg) > In this article, we have curated a list of the best customer loyalty program software which can be used by small and midsized enterprises (SMEs) to attract new customers while also improving the experience for existing buyers. ----- ## Article Content In this article, we have curated a list of the best customer loyalty program software which can be used by small and midsized enterprises (SMEs) to attract new customers while also improving the experience for existing buyers.Brands compete with each other to attract and retain customers; one such way of doing so could be through a loyalty program. How can a company develop a loyalty program that appeals to new consumers while continuing to provide satisfactory services to current ones? For a loyalty program to be effective, businesses may need a solid grasp of their market and the behaviour of their customers. In order to remain competitive, SMEs may want to take into account the various loyalty program and the benefits offered by each one of those.What is a loyalty program? According to Investopedia, loyalty programs offer discounts, rewards, and other incentives to customers as a way to attract and retain them. These programmes can be sponsored by retailers, merchants or other businesses. Loyalty programs are designed in such a way that they encourage and initiate repeat business by offering rewards to people for being loyal to a store or a brand. Companies use loyalty program software to digitally manage and streamline this process of providing tailored loyalty programs to their customers.A loyalty programme may help your business in numerous ways, including bringing in new clients, boosting the spending of existing ones, and directing them into higher-margin goods. Before developing a loyalty programme, businesses may need to analyse their requirements and objectives and tailor a programme to fit their needs.This article offers a curated list of the best three loyalty program software for small businesses, which can be used to build customer loyalty and relationships. The tools are listed in alphabetical order. The following criteria guided our selection of these software (the detailed methodology is at the end of the article):Have an overall rating of at least 4.4/5 stars by users in the last two yearsHave at least 30 user reviews between December 2020 and December 2022Meet the market definition of the loyalty program software for small businesses1. FiveStarsFiveStar’s dashboard shows users the available rewards they can choose from for redemption \[Source: GetApp\] Overall rating: 4.6/5Value for money: 4.5/5Features: 4.5/5Ease of use: 4.6/5Customer support: 4.5/5Fivestars is a loyalty automation platform that uses emails, texts, offers, promotions, and other marketing tools to bring customers back for a purchase. Businesses can build their customer database through a point of sale (POS) system to obtain customer payments and add each to their database using a sign-up. FiveStars uses a marketing automation tool called AutoPilot to send automated customised customer messages. This is done by breaking down the customer journey and sending triggers by AutoPilot on occasions such as their first visit, birthday, etc.Additionally, a credit card reader is integrated for sign-ups and rewards on Fivestars Customer Touchscreen. Upon joining joins Fivestars, a customer’s phone number gets linked to their credit cards so that whenever they return to use the system, they can be automatically recognized. Moreover, the software allows customers to tip businesses through their on-screen tipping system. FiveStars comes with a paid version and more information on their pricing plans can be found on their website.2. Salesforce Sales Cloud Using Salesforce Sales Cloud’s report dashboard, admins can view relevant data and insights \[Source: GetApp\]Overall rating: 4.4/5Value for money: 4.0/5Features: 4.4/5Ease of use: 4.0/5Customer support: 4.1/5Salesforce Sales Cloud is a cloud-based CRM that also offers B2B and B2C loyalty management to customers. Its analytics capability offers in-depth information on past purchases, conversations, social media activity, and more for customers. The tool allows businesses to aggregate data for a complete picture of member information and loyalty actions. It also allows for bulk or individual admin activities, such as point modifications. Salesforce Sales Cloud provides voucher management by letting businesses offer discounts on vouchers and products. Businesses can also track the redemptions of vouchers from 3rd party systems as well.The software allows for the setting up of individual programs for B2B and B2C needs and can help businesses through loyalty programs with vouchers, rewards and other benefits. The tool offers the capability to integrate the Salesforce platform with loyalty management through an application programming interface (API) in an attempt to unify customer data and a better understanding of consumer behaviour. The tool also offers personalisation for customers so that businesses can target them on the basis of interactions and engagement. More information on the pricing can be found on their website.3. Rewards Network Reward Network’s mobile application lets users navigate to listed outlets and select their rewards from the app \[Source: GetApp\]Overall rating: 4.8/5Value for money: 4.7/5Features: 4.7/5Ease of use: 4.8/5Customer support: 4.9/5Rewards Network is a loyalty program software that collaborates with restaurants and sends guests to those restaurants. They do this by rewarding the dining members against the money they spend on recognised retail and travel partners of the restaurant establishment. The software does not charge businesses for clicks and views, instead only when Rewards Network brings paying customers to the restaurant.The tool offers real-time sales information and guest survey insights to assist the business in managing better. Rewards Network also allows users who have purchased at a restaurant to leave a customer reviewer comment on the company’s page. In return, restaurants can also directly reply to customer review comments from their dashboard. The tool also offers marketing to restaurants using loyalty programs and sends customised direct emails to potential customers as brand promotion. More information on their pricing plans can be found on their website.Looking for customer loyalty program software? Check out our catalogue\! ## Disclaimer > MethodologyThe software mentioned in this article are listed in alphabetical order. For the customer loyalty program software listed above, the following factors were considered:A minimum of 4.4/5 star average overall rating in the last 2 years.The existence of at least 30 reviews of the software over the past two years (December 2020 – December 2022).All of the above software match GetApp’s definition of customer loyalty program software: small business loyalty programs help businesses grow their revenue and build lasting relationships with customers by tracking customer behavior and rewarding loyalty.All the software have the following core features: loyalty program and rewards management.Out of our resultant list of tools, we selected the three best tools with the top average overall ratings of more than 4.4/5 stars. ## About the author ### Sukanya Awasthi Sukanya Awasthi is a content analyst for Capterra, covering emerging technology trends with a focus on retail, construction and ERP. With an educational background in Computer Science, she brings 8 years of hands-on experience to her writing, translating intricate technical concepts into accessible and informative insights. Sukanya’s research and analysis is informed by nearly 200,000 authentic user reviews on Capterra and over 40,000 interactions between Capterra software advisors and software buyers. Sukanya also regularly analyzes market sentiment by conducting surveys of business leaders in the construction space, as well as retail leaders and consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Her work has been featured in Financial Express, Economic Times, and Bloomberg Quint, among other publications. Outside of work, she likes to spend time with her loved ones and her two dogs. ## Related Software - [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18768 reviews) - [Rewards Network](https://www.getapp.co.uk/software/2047339/rewards-network) — 4.8/5 (32 reviews) ## Related Categories - [Accounting Software](https://www.getapp.co.uk/directory/236/accounting/software) - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Multi-Channel eCommerce Software](https://www.getapp.co.uk/directory/1065/multi-channel-ecommerce/software) - [Online CRM Software](https://www.getapp.co.uk/directory/232/online-crm/software) - [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software) ## Related Articles - [UK firms look to energy management software and green energy to ease costs](https://www.getapp.co.uk/blog/3382/energy-management-software-green-energy) - [3 Hootsuite free alternatives for social media management](https://www.getapp.co.uk/blog/1305/3-hootsuite-free-alternative) - [Rebuilding a healthy organisational culture in the age of remote work](https://www.getapp.co.uk/blog/2996/rebuilding-organisational-culture-remote-work) - [Trustworthiness of search results: How can businesses build a better online presence?](https://www.getapp.co.uk/blog/3731/trustworthiness-of-search-results) - [Business card scan: 4 super practical iPhone apps](https://www.getapp.co.uk/blog/1662/business-card-scan-for-iphone-apps) ## Links - [View on GetApp](https://www.getapp.co.uk/blog/3348/best-loyalty-program-software-for-small-businesses) - [Blog](https://www.getapp.co.uk/blog) - [Home](https://www.getapp.co.uk/) ----- ## Structured Data