GetApp Business App Blog

Published on 23/06/2021 by Sonia Navarrete

Weak passwords are one of the main vulnerabilities that hackers can exploit to infiltrate personal and enterprise IT systems. However, despite the many victims of password breaches, some users still fail to follow password best practices, for both work and personal accounts. … Continue Reading

Published on 19/05/2021 by Gitanjali Maria

Businesses and governments across the globe are looking for ways to improve the user identity verification process. Biometric authentication is a security method that’s being increasingly used to verify user identities. Biometric authentication methods help restrict unauthorised access to bank accounts, residential buildings, hardware devices, and software apps, among others.  … Continue Reading

Published on 31/03/2021 by Sonia Navarrete

With millions of employees working remotely due to the COVID-19 pandemic, employers have increasingly adopted employee monitoring tools to monitor their workforce. Doing so raises questions of trust, ethics, and privacy. In this article, we examine how employees and managers view these issues, as well as their rights and responsibilities. … Continue Reading

Published on 23/03/2021 by Sonia Navarrete

Since the start of the COVID-19 pandemic, employers have sought new ways to manage their employees, many of whom are working away from the office for the first time. … Continue Reading

Published on 26/02/2021 by Toby Cox

Remote work is here to stay, making cyber security an important issue for small and medium enterprises (SMEs). Here are some ways to protect your business (and employees) against cyber security threats. … Continue Reading

Published on 01/02/2021 by Sonia Navarrete

Last week, Health Secretary Matt Hancock warned the UK is a “long, long, long way” away from lockdown restrictions being lifted, maintaining pressure on businesses as they continue to adapt to COVID-19. … Continue Reading

Published on 14/01/2021 by Sonia Navarrete

Throughout the coronavirus crisis, a great deal of media attention has focused on the transition to digitally enabled remote working via technologies like collaboration and online meeting software. However, the pandemic has had a much broader impact on commercial use of technology, transforming everything from the way businesses interact with prospects and customers, to the internal processes used to ensure business continuity. … Continue Reading

Published on 13/01/2021 by Sonia Navarrete

As we enter 2021, the total number of businesses across the country that were forced to adapt due to COVID-19 last year has increased as the pandemic has expanded. These changes have meant, for some, a complete way of doing business and for others, making some changes to fully adapt to the new requirements and increase customer retention. … Continue Reading

Published on 04/01/2021 by Sonia Navarrete

The COVID-19 outbreak forced companies across the UK to embrace remote working. In many cases, this meant fast-tracking the use of new digital communication and collaboration tools to support their dispersed teams. As we enter 2021 and we move into the recovery stage of the pandemic, it is becoming increasingly clear that hybrid working is here to stay. To ensure business success, it is vital employers now reassess the way they support remote workers to optimise for long-term productivity. … Continue Reading

Published on 10/12/2020 by Sonia Navarrete

Across the UK, the official response to the COVID-19 outbreak has featured extended periods of lockdown and strict social distancing in an attempt to limit the transmission of the virus. These measures have had wide-ranging ramifications for working practices up and down the country. In almost every sector, people have had to rapidly adapt to remote working, adopting a range of online collaboration tools along the way for the workplace.  … Continue Reading

Published on 19/11/2020 by Sonia Navarrete

With the country back into full lockdown since the 5th November and remote work becoming the norm again, concerns about cyber security attacks are back in the main discussions of business owners and CEOs. … Continue Reading

Published on 16/11/2020 by Sonia Navarrete

It is no secret that the UK retail industry is struggling. Just last month, the British Retail Consortium warned that the latest COVID-19 lockdown will have “a significant economic impact on the viability of thousands of shops and hundreds of thousands of jobs across the country”.  To help brands understand the eCommerce trends at play, we asked 1,005 consumers in the UK how the pandemic is changing the way they shop (full methodology is available at the bottom of the article). … Continue Reading

Published on 09/11/2020 by Sonia Navarrete

The pandemic is redefining the way consumers shop and retailers sell. Social distancing has become one of the industry’s greatest boundaries, so retailers are moving to eCommerce in droves. Shoppers are doing their best to avoid in-store experiences, so alternative delivery options are booming. This year’s Christmas and the holiday season will be different than any that have come before, and only those who adapt fast will collect the season’s heaving revenues. In this article, we will provide tips on how to run an eCommerce Christmas campaign that sustains profits and engages customers. … Continue Reading

Published on 29/10/2020 by Sonia Navarrete

COVID-19 continues to take a serious toll on the UK’s High Streets, with the British Retail Consortium reporting a 36.9% decline in footfall last month. Meanwhile, with social distancing restrictions in place for the foreseeable future, the crisis is driving more traffic to eCommerce merchants and changing consumer habits. … Continue Reading

Published on 08/10/2020 by Quirine Storm van Leeuwen and Sonia Navarrete

Video interviews are a useful tool for both recruiters and applicants, they provide an effective way to screen applicants remotely and allow recruiters to see the candidate in video before meeting them face-to-face. This approach not only saves recruiters money and time, but also gives recruiters and applicants more flexibility. … Continue Reading

Published on 23/09/2020 by Sonia Navarrete

When you think about virtual reality (VR), one thinks about something rather futuristic, but, in fact, it has been around for quite some time. American computer scientist Ivan Sutherland invented the first headset in 1968  and since then it’s been a long journey for VR.  … Continue Reading

Published on 03/09/2020 by Sonia Navarrete

Augmented reality (AR) technology has been around for a while. In reality, most of us have seen it, possibly without realising. For instance, every time you use a Snapchat filter or chase a Pokemon using Pokemon GO, you are using an AR experience. … Continue Reading

Published on 11/08/2020 by Sonia Navarrete and Caroline Rousseau

In the course of your work, you regularly meet new people and accumulate many business cards as you go along. You’re already looking forward to contacting and reactivating your contacts, but first, you’ll have to register their details and the business cards you’ve collected won’t digitise themselves! All the more so as they can quickly be lost and with them, business opportunities.  … Continue Reading

Published on 21/07/2020 by Sonia Navarrete

Since the beginning of the COVID-19 pandemic, there has been an increase in the number of employees working remotely. And, according to Gartner, 82% of company leaders plan to allow employees to work remotely the rest of the time. … Continue Reading

Published on 30/06/2020 by Sonia Navarrete

COVID-19 has impacted our daily life habits. Going to our regular pub for a pint or having a meal out at a restaurant may seem like a thing of the past. … Continue Reading

Published on 26/05/2020 by Sonia Navarrete

If you are a personal trainer, we have some good news for you. Being in lockdown doesn’t mean that you can’t train your clients. The fitness industry has adapted to the digital world and provided personal trainers with the software to continue to coach their clients even when they are not in the gym. … Continue Reading

Published on 19/05/2020 by Sonia Navarrete and Chiara Casse

Having a good email marketing strategy during the coronavirus crisis is always a good choice to increase the volume of your business. If you are looking for examples and suggestions for email marketing, in this article we will help you focus on the main steps for a successful email marketing strategy. … Continue Reading

Published on 14/02/2020 by Sonia Navarrete

Social media management tools have become just as essential to modern businesses as PR, marketing or customer service management. … Continue Reading

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