---
description: Learn what are the benefits of Similarweb vs Hotjar for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Similarweb vs Hotjar | GetApp UK 2026
---

Breadcrumb: [Home](/) > [AI Search Visibility](/directory/4893/ai-search-visibility/software) > [Similarweb \<span\>vs\</span\> Hotjar](https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar)

# Compare Similarweb vs Hotjar

Canonical: https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar

> Detailed comparison between Similarweb and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Similarweb | Hotjar |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 261 | 545 |
| **Starting Price** | US$125.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Similarweb

- API
- Access Controls/Permissions
- Activity Tracking
- Conversion Rate Optimisation
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Dashboard
- Engagement Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting

### Hotjar

- API
- Access Controls/Permissions
- Activity Tracking
- Conversion Rate Optimisation
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Dashboard
- Engagement Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting

## Links

- [View Similarweb Profile](https://www.getapp.co.uk/software/100382/similarweb-pro)
- [View Hotjar Profile](https://www.getapp.co.uk/software/101789/hotjar)
- [View Original Comparison](https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Similarweb vs Hotjar | GetApp UK 2026","description":"Learn what are the benefits of Similarweb vs Hotjar for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar","about":[{"@id":"https://www.getapp.co.uk/software/100382/similarweb-pro#software"},{"@id":"https://www.getapp.co.uk/software/101789/hotjar#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Similarweb","description":"Similarweb is a cloud-based digital intelligence platform that aggregates and analyzes real user behavior data across websites, apps, and industries. Designed for marketing, strategy, and research teams at businesses of all sizes, Similarweb delivers competitive benchmarking, audience insights, keyword analysis, and traffic analytics through a centralized dashboard. Data is sourced from a broad panel of real users, providing visibility into market share, engagement metrics, referral sources, and channel performance.\n\nSimilarweb supports a wide range of use cases including SEO and paid search research, affiliate and publisher analysis, sales prospecting, and investor due diligence. Teams can segment data by geography, device type, industry vertical, and time period to surface granular trends. Integrations with third-party tools and API access extend data into existing workflows, while customizable reports and data exports support cross-functional collaboration. Enterprise configurations include dedicated data feeds and advanced segmentation options tailored to large-scale research and business intelligence operations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cbe94fa4-840e-4538-bef3-ae5913f664e7.png","url":"https://www.getapp.co.uk/software/100382/similarweb-pro","@id":"https://www.getapp.co.uk/software/100382/similarweb-pro#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":261,"ratingValue":4.6},"offers":{"price":"125","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"name":"Hotjar","description":"Hotjar is a comprehensive behavior analytics platform that provides website owners with detailed insights into user behavior and interaction patterns. The platform combines multiple analytical tools into a unified system, allowing businesses to observe real user sessions through recordings and heatmaps that visualize where visitors click, move, and spend time on web pages. These visualization tools help identify which page elements drive conversions and which areas users ignore, enabling data-driven optimization decisions without relying on assumptions.\n\nThe platform extends beyond passive observation by incorporating active feedback collection mechanisms. Through customizable surveys and feedback widgets, organizations can gather direct input from users about their experiences, preferences, and pain points while navigating the website. This combination of observational data and user-provided feedback creates a holistic understanding of the customer journey, highlighting friction points and opportunities for improvement. Hotjar also offers interview functionality for conducting one-on-one sessions with users to test prototypes, validate hypotheses, and refine designs based on real user interactions.\n\nHotjar integrates with popular analytics and marketing tools including Google Analytics, Unbounce, and Zapier, allowing teams to connect behavioral insights with other data sources for comprehensive analysis. The platform includes additional analytical capabilities such as funnels for tracking user paths, dashboards for centralized data visualization, and trend analysis for monitoring changes in user behavior over time. These features support various team functions across organizations, providing specialized insights for marketing teams optimizing campaigns, product managers making roadmap decisions, designers refining user experiences, and researchers conducting usability studies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3967b1d0-003d-48ea-b373-3cea342d9d3b.png","url":"https://www.getapp.co.uk/software/101789/hotjar","@id":"https://www.getapp.co.uk/software/101789/hotjar#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":545,"ratingValue":4.6},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Search Visibility","position":2,"item":"/directory/4893/ai-search-visibility/software","@type":"ListItem"},{"name":"Similarweb vs Hotjar","position":3,"item":"https://www.getapp.co.uk/compare/100382/101789/similarweb-pro/vs/hotjar","@type":"ListItem"}]}]}
</script>