---
description: Learn what are the benefits of Selligent vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Selligent vs Omnisend | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [Selligent \<span\>vs\</span\> Omnisend](https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend)

# Compare Selligent vs Omnisend

Canonical: https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend

> Detailed comparison between Selligent and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Selligent | Omnisend |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 15 | 836 |
| **Starting Price** | €0.01 | US$16.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Selligent

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customisable Templates
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Scheduling
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Customisable Templates
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Scheduling
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View Selligent Profile](https://www.getapp.co.uk/software/100471/selligent)
- [View Omnisend Profile](https://www.getapp.co.uk/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Selligent vs Omnisend | GetApp UK 2026","description":"Learn what are the benefits of Selligent vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend","about":[{"@id":"https://www.getapp.co.uk/software/100471/selligent#software"},{"@id":"https://www.getapp.co.uk/software/112199/omnisend#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Selligent","description":"Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as  universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent equips users with the tools to help convert website visitors into customers and sales.\n\nWith tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.\n\nUtilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more. \n\nMarketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.","url":"https://www.getapp.co.uk/software/100471/selligent","@id":"https://www.getapp.co.uk/software/100471/selligent#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":15},"offers":{"price":"0.01","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"Omnisend","description":"Omnisend is a comprehensive email marketing software platform specifically designed for ecommerce businesses seeking to optimize their customer communication strategies. The system provides specialized tools for online retailers to drive revenue through automated marketing workflows, personalized messaging, and multi-channel communication capabilities. Targeting primarily small to medium-sized ecommerce brands across various retail sectors, Omnisend offers solutions that address the unique challenges of digital storefronts, including cart abandonment, customer retention, and conversion optimization.\n\nThe platform features a sophisticated suite of marketing automation tools that operate across multiple channels, including email, SMS, and web push notifications. Users can implement pre-built automation workflows for common ecommerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups, with each workflow customizable to match specific business requirements. The email marketing component includes a drag-and-drop editor with customizable templates optimized for ecommerce, A/B testing capabilities for subject lines and content, and personalization options that incorporate dynamic content based on customer data. The SMS marketing functionality enables global text message delivery with compliance to local regulations, supporting both standard SMS and multimedia messaging service for rich content delivery.\n\nAdvanced segmentation capabilities allow merchants to create customer segments based on purchase history, browsing behavior, and engagement metrics, with segments updating in real-time as customer actions occur. The platform's reporting system provides detailed analytics on campaign performance, including open rates, click rates, and direct revenue attribution that demonstrates return on investment for marketing activities. This analytical approach helps ecommerce businesses make data-driven decisions to refine their marketing strategies and improve customer engagement over time.\n\nOmnisend integrates with various third-party applications and ecommerce platforms, creating a centralized marketing ecosystem that leverages data from across a merchant's technology stack. The platform offers native integrations with major ecommerce platforms including Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, enabling seamless data synchronization for product information, customer profiles, and purchase history. Beyond ecommerce platforms, Omnisend connects with complementary marketing tools in categories such as email capture, loyalty and rewards programs, advertising platforms, and subscription management services. For businesses requiring custom integration solutions, Omnisend provides open and flexible APIs that developers can use to build tailored connections between Omnisend and proprietary systems or specialized third-party applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c9e4822c-bcf7-412a-ab30-9e61239483d7.webp","url":"https://www.getapp.co.uk/software/112199/omnisend","@id":"https://www.getapp.co.uk/software/112199/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Mobile Marketing Software","position":2,"item":"/directory/309/mobile-marketing/software","@type":"ListItem"},{"name":"Selligent vs Omnisend","position":3,"item":"https://www.getapp.co.uk/compare/100471/112199/selligent/vs/omnisend","@type":"ListItem"}]}]}
</script>