---
description: Learn what are the benefits of Google Ads vs Google Marketing Platform for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Ads vs Google Marketing Platform | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Google Ads \<span\>vs\</span\> Google Marketing Platform](https://www.getapp.co.uk/compare/101257/2046655/google-ads/vs/google-marketing-platform)

# Compare Google Ads vs Google Marketing Platform

Canonical: https://www.getapp.co.uk/compare/101257/2046655/google-ads/vs/google-marketing-platform

> Detailed comparison between Google Ads and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Ads | Google Marketing Platform |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 1006 | 25 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Videos | Documentation |

## Key features

### Google Ads

- API
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Monitoring
- Multi-Campaign
- ROI Tracking

### Google Marketing Platform

- Ad hoc Reporting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Profiles
- Dashboard
- For PPC Campaigns
- KPI Monitoring
- Key Performance Indicators
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Survey Builder

## Links

- [View Google Ads Profile](https://www.getapp.co.uk/software/101257/google-ads)
- [View Google Marketing Platform Profile](https://www.getapp.co.uk/software/2046655/google-marketing-platform)
- [View Original Comparison](https://www.getapp.co.uk/compare/101257/2046655/google-ads/vs/google-marketing-platform)

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