---
description: Learn what are the benefits of Outbrain vs Kevel for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Outbrain vs Kevel | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Outbrain \<span\>vs\</span\> Kevel](https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel)

# Compare Outbrain vs Kevel

Canonical: https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel

> Detailed comparison between Outbrain and Kevel. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Outbrain | Kevel |
| **Overall rating** | 3.9/5 | 4.6/5 |
| **Total Reviews** | 32 | 49 |
| **Starting Price** | US$20.00 | - |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Key features

### Outbrain

- A/B Testing
- API
- Account Alerts
- Advertising Management
- Campaign Analytics
- Campaign Management
- Channel Management
- Client Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Engagement Tracking
- Filtering
- Lead Management
- Monitoring
- Performance Management
- Performance Metrics
- Real-Time Data

### Kevel

- A/B Testing
- API
- Advertising Management
- Campaign Analytics
- Campaign Management
- Content Management
- Conversion Tracking
- Customisable Templates
- Mobile Ad Serving
- Performance Metrics

## Links

- [View Outbrain Profile](https://www.getapp.co.uk/software/101419/outbrain)
- [View Kevel Profile](https://www.getapp.co.uk/software/116575/kevel)
- [View Original Comparison](https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Outbrain vs Kevel | GetApp UK 2026","description":"Learn what are the benefits of Outbrain vs Kevel for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel","about":[{"@id":"https://www.getapp.co.uk/software/101419/outbrain#software"},{"@id":"https://www.getapp.co.uk/software/116575/kevel#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Outbrain","description":"Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/90675eba-ac37-45be-a3c0-b58daf38e526.png","url":"https://www.getapp.co.uk/software/101419/outbrain","@id":"https://www.getapp.co.uk/software/101419/outbrain#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":32},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Kevel","description":"Kevel is a cloud-based ad server development platform for engineers and product managers (PMs). The platform offers various Application Programming Interfaces (APIs) to facilitate the design, development and deployment of all kinds of ad servers. It provides multiple JSON APIs such as a Management API, Decision API, and Reporting API.\n\nKevel includes multiple database management platforms such as UserDB and ContentDB to help users manage frequency capping, behavioral targeting, page targeting, dynamic creative text, and webpage information storage. Its self-serve infrastructure also supports a front-end self-service portal, facilitating programmatic development and the updating and pausing of ad campaigns along with automatic data fetching.\n\nKevel features JavaScript Object Notation (JSON), enabling users to add and modify content directly from the Content Management System (CMS). This allows users to run all types of custom campaigns for promoting different kinds of content such as native ads, internal content, and sponsored listings.\n\nKevel’s Ad decision engine provides a decision algorithm to help users manage campaign targeting and optimize ad revenue. It supports multiple inputs such as targeting details and campaign goals to meet the requirements of different ad requests. It also enables users to run custom targeting according to specific ad metrics and audience. Kevel provides Android and iOS Software Development Kits (SDKs) to facilitate ad serving and UserDB features, as well as the management of campaigns from Android and iOS-based devices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/470d0ed2-9438-4963-91a2-689868a9c038.png","url":"https://www.getapp.co.uk/software/116575/kevel","@id":"https://www.getapp.co.uk/software/116575/kevel#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":49},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"@id":"https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Advertising Agency Software","position":2,"item":"/directory/299/advertising/software","@type":"ListItem"},{"name":"Outbrain vs Kevel","position":3,"item":"https://www.getapp.co.uk/compare/101419/116575/outbrain/vs/kevel","@type":"ListItem"}]}]}
</script>