---
description: Learn what are the benefits of HubSpot CRM vs Apollo.io for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare HubSpot CRM vs Apollo.io | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/339/lead-management/software) > [HubSpot CRM \<span\>vs\</span\> Apollo.io](https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io)

# Compare HubSpot CRM vs Apollo.io

Canonical: https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io

> Detailed comparison between HubSpot CRM and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot CRM | Apollo.io |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 4457 | 390 |
| **Starting Price** | US$20.00 | US$0.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot CRM

- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Deal Management
- Email Management
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Performance Metrics
- Pipeline Reports
- Real-Time Data
- Reminders
- Search/Filter
- Segmentation
- Social Media Integration
- Workflow Management

### Apollo.io

- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Deal Management
- Email Management
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Performance Metrics
- Pipeline Reports
- Real-Time Data
- Reminders
- Search/Filter
- Segmentation
- Social Media Integration
- Workflow Management

## Links

- [View HubSpot CRM Profile](https://www.getapp.co.uk/software/102533/hubspot-crm)
- [View Apollo.io Profile](https://www.getapp.co.uk/software/122751/apollo-io)
- [View Original Comparison](https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare HubSpot CRM vs Apollo.io | GetApp UK 2026","description":"Learn what are the benefits of HubSpot CRM vs Apollo.io for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io","about":[{"@id":"https://www.getapp.co.uk/software/102533/hubspot-crm#software"},{"@id":"https://www.getapp.co.uk/software/122751/apollo-io#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB"},{"name":"HubSpot CRM","description":"HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM enables teams to take care of all the little details, including logging emails, recording calls, and managing data in an intuitive manner therefore freeing up valuable selling time in the process.\n\nTeams can get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. It allows operators to sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time.\n\nHubSpot CRM lets stakeholders track customer interactions automatically, in an email, across social media, or on a call. Teams can sync the system with Gmail or Microsoft Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/61e85b85-abf8-4a33-a2f8-ecb4672286e8.png","url":"https://www.getapp.co.uk/software/102533/hubspot-crm","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/102533/hubspot-crm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":4457},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Apollo.io","description":"Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.\n\nApollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. \n\nFounded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/71487bb6-5679-47b6-96e0-58505a5ee412.png","url":"https://www.getapp.co.uk/software/122751/apollo-io","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/122751/apollo-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":390},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Management Software","position":2,"item":"/directory/339/lead-management/software","@type":"ListItem"},{"name":"HubSpot CRM vs Apollo.io","position":3,"item":"https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/102533/122751/hubspot-crm/vs/apollo-io#breadcrumblist"}]}
</script>
