---
description: Learn what are the benefits of Loyal Zoo vs Guusto for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Loyal Zoo vs Guusto | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Loyal Zoo \<span\>vs\</span\> Guusto](https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto)

# Compare Loyal Zoo vs Guusto

Canonical: https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto

> Detailed comparison between Loyal Zoo and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Loyal Zoo | Guusto |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 105 | 3809 |
| **Starting Price** | US$47.00 | US$4.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Loyal Zoo

- API
- Activity Tracking
- Alerts/Notifications
- Customer History
- Customer Profiles
- Customisable Branding
- Engagement Tracking
- Live Chat
- Loyalty Cards
- Loyalty Program
- Mobile Alerts
- Real-Time Data
- Reporting/Analytics
- Rewards Management

### Guusto

- AI/Machine Learning
- API
- Alerts/Notifications
- Awards Management
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Loyalty Cards
- Loyalty Program
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Management
- eCards

## Links

- [View Loyal Zoo Profile](https://www.getapp.co.uk/software/103965/loyalzoo)
- [View Guusto Profile](https://www.getapp.co.uk/software/127547/guusto)
- [View Original Comparison](https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Loyal Zoo vs Guusto | GetApp UK 2026","description":"Learn what are the benefits of Loyal Zoo vs Guusto for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto","about":[{"@id":"https://www.getapp.co.uk/software/103965/loyalzoo#software"},{"@id":"https://www.getapp.co.uk/software/127547/guusto#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Loyal Zoo","description":"Loyalzoo allows small to medium sized businesses run their own loyalty program quickly and easily. The application enables businesses to set up a loyalty program to run digitally on their electronic point-of-sale terminal, with customers no longer required to keep paper or plastic loyalty cards.  \n\nBusinesses can tailor-make their loyalty rewards program by choosing to run points based loyalty or a digital punch card. Up to three rewards can be created to incentivize customers to spend more and increase customer retention.\n\nCustomers can easily join loyalty programs by providing just their name and phone number/email, or by downloading the free Loyalzoo mobile app. Staff members then award points or stamps on the point-of-sale terminal, instantly updating customers points/stamps to their smart phone.\n\nData can be imported from other existing loyalty programs including Fivestars and AppCard. Loyalzoo is also natively integrated in the Clover point-of-sale terminal and is available on the Clover app market, as well as on Lightspeed.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0fee379f-67be-4788-b766-a573a0d489d2.png","url":"https://www.getapp.co.uk/software/103965/loyalzoo","@id":"https://www.getapp.co.uk/software/103965/loyalzoo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":105},"offers":{"price":"47","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Guusto","description":"Guusto is an employee recognition and rewards solution built for organizations with frontline, deskless, and distributed workforces, the industries where most recognition platforms fall flat. With 5,000+ five-star reviews, recognition as a G2 Top 50 HR Product, and Capterra Best Value &amp; Best Ease of Use wins, Guusto scales naturally, reaches people others can't, and drives adoption long after launch without creating more admin for HR.\n\nSimple and Scalable: Start Where You Are, Grow When You're Ready\n\nMost vendors charge for your entire workforce on day one, whether people give recognition or not. Guusto works differently. You pay for the employees who are actually sending recognition, and far less to include everyone else. Unclaimed rewards are credited back, with savings that can fully offset the cost of the program. Start with any core recognition or incentive program and scale when you're ready, with no big upfront rollout required.\n\nReach People Others Can't\n\nMost recognition platforms are built around email, which leaves out much of the workforce. Guusto delivers recognition to frontline, contingent, and offline workers without requiring email, an app, or contact details upfront. Reach employees via SMS, push notifications, QR codes, printed cards, intranet, TV displays, or integrations with existing frontline communication tools. When no contact information is on file, recognition routes to a manager for in-person handoff, so it reaches the people actually doing the work.\n\nDrive Adoption Without the Admin\n\nIf a recognition program fails, it's often because participation drops after the excitement of the launch. Guusto is designed to drive sustained participation. AI recognition scores help employees get better at recognition, while proactive nudges suggest people who are due for it. Manager insights and first-line approval workflows help leaders act without a central admin. Automated milestones ensure anniversaries, birthdays, and key moments are never missed, so the program stays alive without creating more work.\n\nPrograms We Power:\n\n- Milestones, Anniversaries, and Birthdays: Automated recognition for every personal achievement, so no moment is missed.\n\n- Manager-Led Recognition, Shoutouts, Nominations, and Peer-to-Peer: Equip leaders to recognize core values in real time, and build a culture of appreciation with company-wide shoutouts and visible social praise.\n\n- Performance and Incentive Awards: Reward high performance and incentivize key behaviors like safety streaks, attendance, learning milestones, and KPIs.\n\nFlexible Rewards People Actually Want\n\nGuusto rewards can be redeemed for hundreds of gift cards from around the world, branded company swag, charity donations, and custom rewards, giving every employee a choice they value.\n\nConnects With the Systems You Already Use\n\nGuusto integrates with the HRIS platforms your team runs on, including Dayforce, UKG, Paycor, ADP, BambooHR, Workday, and 50+ more, so employee data, anniversaries, and milestones sync automatically. It also connects with Slack, Microsoft Outlook, and Microsoft Teams, and an open API supports custom integrations with any platform in your stack. Guusto is SOC 2 compliant, keeping employee data secure.\n\nAward-Winning Support, Every Step of the Way\nGuusto backs every implementation with Stevie Award-winning customer support, whether you're launching a new program or scaling an existing one, to help you get it right and keep it running.\n\nThe result is a single system that brings every recognition program together and reaches every employee, wherever and however they work.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/691fb327-867b-4b30-9f10-460b21ed20a5.png","url":"https://www.getapp.co.uk/software/127547/guusto","@id":"https://www.getapp.co.uk/software/127547/guusto#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":3809},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/204/customer-loyalty/software","@type":"ListItem"},{"name":"Loyal Zoo vs Guusto","position":3,"item":"https://www.getapp.co.uk/compare/103965/127547/loyalzoo/vs/guusto","@type":"ListItem"}]}]}
</script>
