---
description: Learn what are the benefits of Klaviyo vs Moosend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Klaviyo vs Moosend | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/1425/customer-data-platform/software) > [Klaviyo \<span\>vs\</span\> Moosend](https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend)

# Compare Klaviyo vs Moosend

Canonical: https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend

> Detailed comparison between Klaviyo and Moosend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Klaviyo | Moosend |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 524 | 195 |
| **Starting Price** | US$20.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Webinars, Documentation, Videos |

## Key features

### Klaviyo

- A/B Testing
- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Templates
- Lead Capture
- Lead Management
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Segmentation
- Subscriber Management
- Template Management
- Website Visitor Tracking

### Moosend

- A/B Testing
- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Templates
- Lead Capture
- Lead Management
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Segmentation
- Subscriber Management
- Template Management
- Website Visitor Tracking

## Links

- [View Klaviyo Profile](https://www.getapp.co.uk/software/105931/klaviyo)
- [View Moosend Profile](https://www.getapp.co.uk/software/108601/moosend)
- [View Original Comparison](https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Klaviyo vs Moosend | GetApp UK 2026","description":"Learn what are the benefits of Klaviyo vs Moosend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend","about":[{"@id":"https://www.getapp.co.uk/software/105931/klaviyo#software"},{"@id":"https://www.getapp.co.uk/software/108601/moosend#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Klaviyo","description":"Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads).\n\nLeverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns.\n\nUnlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences. \n\nJoin more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4146a2f3-c48e-4a85-ac3c-737b840740a9.png","url":"https://www.getapp.co.uk/software/105931/klaviyo","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/105931/klaviyo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":524},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Moosend","description":"Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.\n\nMoosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.\n\nUsers can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/70d824cf-7f9c-4d13-afea-513c2c9a29b9.png","url":"https://www.getapp.co.uk/software/108601/moosend","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/108601/moosend#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":195},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms (CDP)","position":2,"item":"/directory/1425/customer-data-platform/software","@type":"ListItem"},{"name":"Klaviyo vs Moosend","position":3,"item":"https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/105931/108601/klaviyo/vs/moosend#breadcrumblist"}]}
</script>