---
description: Learn what are the benefits of Klaviyo vs EmailOctopus for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Klaviyo vs EmailOctopus | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Klaviyo \<span\>vs\</span\> EmailOctopus](https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus)

# Compare Klaviyo vs EmailOctopus

Canonical: https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus

> Detailed comparison between Klaviyo and EmailOctopus. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Klaviyo | EmailOctopus |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 531 | 655 |
| **Starting Price** | US$20.00 | US$9.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Klaviyo

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms

## Links

- [View Klaviyo Profile](https://www.getapp.co.uk/software/105931/klaviyo)
- [View EmailOctopus Profile](https://www.getapp.co.uk/software/111489/emailoctopus)
- [View Original Comparison](https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Klaviyo vs EmailOctopus | GetApp UK 2026","description":"Learn what are the benefits of Klaviyo vs EmailOctopus for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus","about":[{"@id":"https://www.getapp.co.uk/software/105931/klaviyo#software"},{"@id":"https://www.getapp.co.uk/software/111489/emailoctopus#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Klaviyo","description":"Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads).\n\nLeverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns.\n\nUnlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences. \n\nJoin more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b822d09-9444-447b-9a56-3a81e09c1692.png","url":"https://www.getapp.co.uk/software/105931/klaviyo","@id":"https://www.getapp.co.uk/software/105931/klaviyo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":531},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"EmailOctopus","description":"EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers. \n\nThe intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance. \n\nEmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/76035e8d-215f-4b4b-b604-d1ed24d39c13.png","url":"https://www.getapp.co.uk/software/111489/emailoctopus","@id":"https://www.getapp.co.uk/software/111489/emailoctopus#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":655},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Klaviyo vs EmailOctopus","position":3,"item":"https://www.getapp.co.uk/compare/105931/111489/klaviyo/vs/emailoctopus","@type":"ListItem"}]}]}
</script>