---
description: Learn what are the benefits of Pendo vs Smartlook for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Pendo vs Smartlook | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Sales Engagement Platform Software](/directory/2791/sales-engagement-platform/software) > [Pendo \<span\>vs\</span\> Smartlook](https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook)

# Compare Pendo vs Smartlook

Canonical: https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook

> Detailed comparison between Pendo and Smartlook. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Pendo | Smartlook |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 238 | 136 |
| **Starting Price** | - | US$55.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Pendo

- API
- Activity Tracking
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimisation
- Dashboard
- Data Storage Management
- Engagement Tracking
- For Websites
- Interactive Reports
- Issue Management
- Multiple Site Management
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Site Search Tracking
- Visitor Tracking
- Visual Analytics

### Smartlook

- API
- Activity Tracking
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimisation
- Dashboard
- Data Storage Management
- Engagement Tracking
- For Websites
- Interactive Reports
- Issue Management
- Multiple Site Management
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Site Search Tracking
- Visitor Tracking
- Visual Analytics

## Links

- [View Pendo Profile](https://www.getapp.co.uk/software/107315/pendo-platform)
- [View Smartlook Profile](https://www.getapp.co.uk/software/108697/smartlook)
- [View Original Comparison](https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Pendo vs Smartlook | GetApp UK 2026","description":"Learn what are the benefits of Pendo vs Smartlook for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook","about":[{"@id":"https://www.getapp.co.uk/software/107315/pendo-platform#software"},{"@id":"https://www.getapp.co.uk/software/108697/smartlook#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Pendo","description":"Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging. By providing users with the tools to analyze their customer usage, organizations can see which features drive engagement and target segmented groups, enhancing their customer experience.\n \nThe behavioral analytics tool allows users to extract and analyze data such as time spent on the app, drop off points and trends over time. Using this data, users can make changes based on results and create targeted material for specific user groups. In order to facilitate effective targeting, Pendo allows users to define custom user segments based on behavior in order to smart target with in-app guides and walkthroughs. Using Pendo’s templates, users can create and customize guides in the form of tooltips, banners and light boxes, highlighting feature updates or providing support.\n \nIn order to enhance the user experience Pendo provides users with the tools to deploy feedback polls and surveys, enabling businesses to bring together quantitative and qualitative data. Users can run feedback forms in-app and calculate net promoter scores (NPS) in order to understand where dissatisfaction stems from. Results are provided within the Pendo app in real time so that action can be taken as necessary.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b583d877-1d8e-433c-ab38-d6bc529004d1.png","url":"https://www.getapp.co.uk/software/107315/pendo-platform","@id":"https://www.getapp.co.uk/software/107315/pendo-platform#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":238},"operatingSystem":"Cloud"},{"name":"Smartlook","description":"Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork. \n\nWith a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.\n\nStarted in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0590fcd2-1ca1-4bb2-b5ef-646e7d142e9f.png","url":"https://www.getapp.co.uk/software/108697/smartlook","@id":"https://www.getapp.co.uk/software/108697/smartlook#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":136},"offers":{"price":"55","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Engagement Platform Software","position":2,"item":"/directory/2791/sales-engagement-platform/software","@type":"ListItem"},{"name":"Pendo vs Smartlook","position":3,"item":"https://www.getapp.co.uk/compare/107315/108697/pendo-platform/vs/smartlook","@type":"ListItem"}]}]}
</script>