---
description: Learn what are the benefits of Annex Cloud Loyalty Experience Platform vs Referral Factory for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Annex Cloud Loyalty Experience Platform vs Referral Factory | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/650/customer-engagement/software) > [Annex Cloud Loyalty Experience Platform \<span\>vs\</span\> Referral Factory](https://www.getapp.co.uk/compare/109141/2048207/annex-cloud/vs/referral-factory)

# Compare Annex Cloud Loyalty Experience Platform vs Referral Factory

Canonical: https://www.getapp.co.uk/compare/109141/2048207/annex-cloud/vs/referral-factory

> Detailed comparison between Annex Cloud Loyalty Experience Platform and Referral Factory. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Annex Cloud Loyalty Experience Platform | Referral Factory |
| **Overall rating** | 4.2/5 | 4.8/5 |
| **Total Reviews** | 39 | 150 |
| **Starting Price** | US$15,000.00 | US$95.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Annex Cloud Loyalty Experience Platform

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Cards
- Loyalty Program
- Monitoring
- Multi-Channel Marketing
- Promotions Management
- Referral Tracking
- Rewards Management
- Social Media Integration

### Referral Factory

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Lead Management
- Loyalty Program
- Monitoring
- Multi-Channel Marketing
- Promotions Management
- Referral Tracking
- Rewards Management
- Social Media Integration

## Links

- [View Annex Cloud Loyalty Experience Platform Profile](https://www.getapp.co.uk/software/109141/annex-cloud)
- [View Referral Factory Profile](https://www.getapp.co.uk/software/2048207/referral-factory)
- [View Original Comparison](https://www.getapp.co.uk/compare/109141/2048207/annex-cloud/vs/referral-factory)

-----

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