---
description: Learn what are the benefits of EmailOctopus vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare EmailOctopus vs Omnisend | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> Omnisend](https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend)

# Compare EmailOctopus vs Omnisend

Canonical: https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend

> Detailed comparison between EmailOctopus and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | EmailOctopus | Omnisend |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 654 | 836 |
| **Starting Price** | US$9.00 | US$16.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms
- Workflow Management

### Omnisend

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms
- Workflow Management

## Links

- [View EmailOctopus Profile](https://www.getapp.co.uk/software/111489/emailoctopus)
- [View Omnisend Profile](https://www.getapp.co.uk/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare EmailOctopus vs Omnisend | GetApp UK 2026","description":"Learn what are the benefits of EmailOctopus vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend","about":[{"@id":"https://www.getapp.co.uk/software/111489/emailoctopus#software"},{"@id":"https://www.getapp.co.uk/software/112199/omnisend#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"EmailOctopus","description":"EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers. \n\nThe intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance. \n\nEmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/76035e8d-215f-4b4b-b604-d1ed24d39c13.png","url":"https://www.getapp.co.uk/software/111489/emailoctopus","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/111489/emailoctopus#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":654},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Omnisend","description":"Omnisend is a comprehensive email marketing software platform specifically designed for ecommerce businesses seeking to optimize their customer communication strategies. The system provides specialized tools for online retailers to drive revenue through automated marketing workflows, personalized messaging, and multi-channel communication capabilities. Targeting primarily small to medium-sized ecommerce brands across various retail sectors, Omnisend offers solutions that address the unique challenges of digital storefronts, including cart abandonment, customer retention, and conversion optimization.\n\nThe platform features a sophisticated suite of marketing automation tools that operate across multiple channels, including email, SMS, and web push notifications. Users can implement pre-built automation workflows for common ecommerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups, with each workflow customizable to match specific business requirements. The email marketing component includes a drag-and-drop editor with customizable templates optimized for ecommerce, A/B testing capabilities for subject lines and content, and personalization options that incorporate dynamic content based on customer data. The SMS marketing functionality enables global text message delivery with compliance to local regulations, supporting both standard SMS and multimedia messaging service for rich content delivery.\n\nAdvanced segmentation capabilities allow merchants to create customer segments based on purchase history, browsing behavior, and engagement metrics, with segments updating in real-time as customer actions occur. The platform's reporting system provides detailed analytics on campaign performance, including open rates, click rates, and direct revenue attribution that demonstrates return on investment for marketing activities. This analytical approach helps ecommerce businesses make data-driven decisions to refine their marketing strategies and improve customer engagement over time.\n\nOmnisend integrates with various third-party applications and ecommerce platforms, creating a centralized marketing ecosystem that leverages data from across a merchant's technology stack. The platform offers native integrations with major ecommerce platforms including Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, enabling seamless data synchronization for product information, customer profiles, and purchase history. Beyond ecommerce platforms, Omnisend connects with complementary marketing tools in categories such as email capture, loyalty and rewards programs, advertising platforms, and subscription management services. For businesses requiring custom integration solutions, Omnisend provides open and flexible APIs that developers can use to build tailored connections between Omnisend and proprietary systems or specialized third-party applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c9e4822c-bcf7-412a-ab30-9e61239483d7.webp","url":"https://www.getapp.co.uk/software/112199/omnisend","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/112199/omnisend#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/304/campaign-management/software","@type":"ListItem"},{"name":"EmailOctopus vs Omnisend","position":3,"item":"https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/111489/112199/emailoctopus/vs/omnisend#breadcrumblist"}]}
</script>
