---
description: Learn what are the benefits of EmailOctopus vs GMass for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare EmailOctopus vs GMass | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> GMass](https://www.getapp.co.uk/compare/111489/1993575/emailoctopus/vs/gmass)

# Compare EmailOctopus vs GMass

Canonical: https://www.getapp.co.uk/compare/111489/1993575/emailoctopus/vs/gmass

> Detailed comparison between EmailOctopus and GMass. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | EmailOctopus | GMass |
| **Overall rating** | 4.8/5 | 4.8/5 |
| **Total Reviews** | 654 | 1366 |
| **Starting Price** | US$9.00 | US$25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### EmailOctopus

- API
- Activity Tracking
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Customer Segmentation
- Dynamic Content
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- HTML Editor
- Image Library
- List Management
- Mobile Optimization
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Template Management
- Visual Analytics

### GMass

- API
- Activity Tracking
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Customer Segmentation
- Dynamic Content
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- HTML Editor
- Image Library
- List Management
- Mobile Optimization
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Template Management
- Visual Analytics

## Links

- [View EmailOctopus Profile](https://www.getapp.co.uk/software/111489/emailoctopus)
- [View GMass Profile](https://www.getapp.co.uk/software/1993575/gmass)
- [View Original Comparison](https://www.getapp.co.uk/compare/111489/1993575/emailoctopus/vs/gmass)

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