---
description: Learn what are the benefits of Freshmarketer vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Freshmarketer vs Omnisend | GetApp UK 2026
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/3873/ai-marketing-tools/software) > [Freshmarketer \<span\>vs\</span\> Omnisend](https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend)

# Compare Freshmarketer vs Omnisend

Canonical: https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend

> Detailed comparison between Freshmarketer and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Freshmarketer | Omnisend |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 25 | 836 |
| **Starting Price** | - | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Freshmarketer

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Customisable Templates
- Form Builder
- List Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Visitor Tracking
- Workflow Management

### Omnisend

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Customisable Templates
- Form Builder
- List Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Visitor Tracking
- Workflow Management

## Links

- [View Freshmarketer Profile](https://www.getapp.co.uk/software/112157/freshmarketer)
- [View Omnisend Profile](https://www.getapp.co.uk/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Freshmarketer vs Omnisend | GetApp UK 2026","description":"Learn what are the benefits of Freshmarketer vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend","about":[{"@id":"https://www.getapp.co.uk/software/112157/freshmarketer#software"},{"@id":"https://www.getapp.co.uk/software/112199/omnisend#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Freshmarketer","description":"Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back.\n\nNewly Launched: Freshmarketer for Shopify\nGrow your Shopify storefront with multichannel engagement and conversational marketing\n\nWith powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion.\n\nIf you need to build a better partnership between marketing and sales, Freshsales Suite provides an all-in-one solution. It brings sales force automation, marketing automation, chat, and telephony together so that you can organize customer information and engagement in one central location. Marketing teams better understand who they are marketing to, and sales teams know who they’re selling to.\n\nFreshmarketer is a marketing automation solution. Freshmarketer, as a standalone tool it would let you intelligently engage your users across their lifecycle from pre to post-acquisition. Its flagship product - Journey would let you design and deploy your engagement workflows precisely the way you want.\n\nSome of the common use-cases that Freshmarketer can help you address are lead nurturing workflow, autoresponders, bulk campaigns, and web form tracking.\n\nFreshmarketer by virtue of being a part of Freshworks possesses deep, seamless integration with sister products like Freshdesk, Freshservice, and Freshsales. That allows us to solve even powerful use-cases which would be practically beyond the purview of any standalone tool in the market. \n\nSales and Marketing being not in sync is a common sight across organizations. For instance, sales folks are often unaware of channel attribution and marketers are of lead quality. Freshmarketer has seamless bidirectional sync with Freshsales.  This ensures that marketers and salespeople have a common view of the data, any lead activity or engagement reflects both in CRM and marketing system, and marketers and sales are always on the same page. \n\nThere are a lot of customer signals that customer-facing teams currently miss. For instance, if someone recently interacted with a support agent and currently viewing the pricing page, then it's an excellent signal for the sales rep to pitch the customer. There are a lot of ways in which companies can create value for customers and prospects if they are aware of each customer's journey. Freshmarketer's behavioral tracking capability in conjunction with Freshsales CRM and Freshdesk would ensure that every GTM person has a 360-degree view of every user in real-time.\n\nMarketing automation is a quickly growing need across all organizations. But most solutions are either bloated or exceedingly pricey often under the garb of hidden pricing. Freshmarketer aims to create a lot of value for teams who are looking for a robust, easy-to-use marketing automation alternative that doesn't kill their budget","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c43862a0-db0e-4eed-8ea8-279cd42ec1b7.png","url":"https://www.getapp.co.uk/software/112157/freshmarketer","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/112157/freshmarketer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Omnisend","description":"Omnisend is a comprehensive email marketing software platform specifically designed for ecommerce businesses seeking to optimize their customer communication strategies. The system provides specialized tools for online retailers to drive revenue through automated marketing workflows, personalized messaging, and multi-channel communication capabilities. Targeting primarily small to medium-sized ecommerce brands across various retail sectors, Omnisend offers solutions that address the unique challenges of digital storefronts, including cart abandonment, customer retention, and conversion optimization.\n\nThe platform features a sophisticated suite of marketing automation tools that operate across multiple channels, including email, SMS, and web push notifications. Users can implement pre-built automation workflows for common ecommerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups, with each workflow customizable to match specific business requirements. The email marketing component includes a drag-and-drop editor with customizable templates optimized for ecommerce, A/B testing capabilities for subject lines and content, and personalization options that incorporate dynamic content based on customer data. The SMS marketing functionality enables global text message delivery with compliance to local regulations, supporting both standard SMS and multimedia messaging service for rich content delivery.\n\nAdvanced segmentation capabilities allow merchants to create customer segments based on purchase history, browsing behavior, and engagement metrics, with segments updating in real-time as customer actions occur. The platform's reporting system provides detailed analytics on campaign performance, including open rates, click rates, and direct revenue attribution that demonstrates return on investment for marketing activities. This analytical approach helps ecommerce businesses make data-driven decisions to refine their marketing strategies and improve customer engagement over time.\n\nOmnisend integrates with various third-party applications and ecommerce platforms, creating a centralized marketing ecosystem that leverages data from across a merchant's technology stack. The platform offers native integrations with major ecommerce platforms including Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, enabling seamless data synchronization for product information, customer profiles, and purchase history. Beyond ecommerce platforms, Omnisend connects with complementary marketing tools in categories such as email capture, loyalty and rewards programs, advertising platforms, and subscription management services. For businesses requiring custom integration solutions, Omnisend provides open and flexible APIs that developers can use to build tailored connections between Omnisend and proprietary systems or specialized third-party applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c9e4822c-bcf7-412a-ab30-9e61239483d7.webp","url":"https://www.getapp.co.uk/software/112199/omnisend","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/112199/omnisend#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Marketing Tools","position":2,"item":"/directory/3873/ai-marketing-tools/software","@type":"ListItem"},{"name":"Freshmarketer vs Omnisend","position":3,"item":"https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/112157/112199/freshmarketer/vs/omnisend#breadcrumblist"}]}
</script>