---
description: Learn what are the benefits of Omnisend vs MailerSend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Omnisend vs MailerSend | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Omnisend \<span\>vs\</span\> MailerSend](https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend)

# Compare Omnisend vs MailerSend

Canonical: https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend

> Detailed comparison between Omnisend and MailerSend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Omnisend | MailerSend |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 836 | 59 |
| **Starting Price** | US$16.00 | US$35.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Omnisend

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Autoresponders
- Contact Database
- Customisable Branding
- Dynamic Content
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- List Management
- Message Personalisation
- Real-Time Data
- Reporting/Analytics
- SMS Messaging
- Subscription Management
- Template Management
- Unsubscribe Database

### MailerSend

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Autoresponders
- Contact Database
- Customisable Branding
- Dynamic Content
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- List Management
- Message Personalisation
- Real-Time Data
- Reporting/Analytics
- SMS Messaging
- Subscription Management
- Template Management
- Unsubscribe Database

## Links

- [View Omnisend Profile](https://www.getapp.co.uk/software/112199/omnisend)
- [View MailerSend Profile](https://www.getapp.co.uk/software/2051219/mailersend)
- [View Original Comparison](https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Omnisend vs MailerSend | GetApp UK 2026","description":"Learn what are the benefits of Omnisend vs MailerSend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend","about":[{"@id":"https://www.getapp.co.uk/software/112199/omnisend#software"},{"@id":"https://www.getapp.co.uk/software/2051219/mailersend#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Omnisend","description":"Omnisend is a comprehensive email marketing software platform specifically designed for ecommerce businesses seeking to optimize their customer communication strategies. The system provides specialized tools for online retailers to drive revenue through automated marketing workflows, personalized messaging, and multi-channel communication capabilities. Targeting primarily small to medium-sized ecommerce brands across various retail sectors, Omnisend offers solutions that address the unique challenges of digital storefronts, including cart abandonment, customer retention, and conversion optimization.\n\nThe platform features a sophisticated suite of marketing automation tools that operate across multiple channels, including email, SMS, and web push notifications. Users can implement pre-built automation workflows for common ecommerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups, with each workflow customizable to match specific business requirements. The email marketing component includes a drag-and-drop editor with customizable templates optimized for ecommerce, A/B testing capabilities for subject lines and content, and personalization options that incorporate dynamic content based on customer data. The SMS marketing functionality enables global text message delivery with compliance to local regulations, supporting both standard SMS and multimedia messaging service for rich content delivery.\n\nAdvanced segmentation capabilities allow merchants to create customer segments based on purchase history, browsing behavior, and engagement metrics, with segments updating in real-time as customer actions occur. The platform's reporting system provides detailed analytics on campaign performance, including open rates, click rates, and direct revenue attribution that demonstrates return on investment for marketing activities. This analytical approach helps ecommerce businesses make data-driven decisions to refine their marketing strategies and improve customer engagement over time.\n\nOmnisend integrates with various third-party applications and ecommerce platforms, creating a centralized marketing ecosystem that leverages data from across a merchant's technology stack. The platform offers native integrations with major ecommerce platforms including Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, enabling seamless data synchronization for product information, customer profiles, and purchase history. Beyond ecommerce platforms, Omnisend connects with complementary marketing tools in categories such as email capture, loyalty and rewards programs, advertising platforms, and subscription management services. For businesses requiring custom integration solutions, Omnisend provides open and flexible APIs that developers can use to build tailored connections between Omnisend and proprietary systems or specialized third-party applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c9e4822c-bcf7-412a-ab30-9e61239483d7.webp","url":"https://www.getapp.co.uk/software/112199/omnisend","@id":"https://www.getapp.co.uk/software/112199/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"MailerSend","description":"MailerSend is a comprehensive yet hassle-free transactional messaging service provider. It’s designed for developers to work faster and smarter, while other teams can easily contribute to your transactional messaging efforts through the intuitive interface.\n\nThe simple email and SMS API enables businesses to get started instantly with sending and tracking transactional messages, combined with the help of a smooth integration process and clean documentation. Alternatively, SMTP relay is available if you want to quickly send emails using a reliable Internet standard. As a flexible and scalable platform, you can send just a few emails and SMS, or scale quickly to send a few million.\n\n\nBuilt on a powerful sending infrastructure aided by an expert deliverability team, you can rest easy knowing you emails will reach their destination. Inbuilt email verification enables you to quickly validate your recipient list and maintain your sender reputation by only sending to real, active email addresses.\n\n\nPremium plans enjoy sender identities, as well as access to dedicated IPs for high-volume senders and 24/7 customer support via live chat and email.\n\nMailerSend integrates with popular business software, including Stripe for payments processing and Zapier for automating web apps.\n\nYou can use MailerSend with a free plan for 500 emails/month and then upgrade for as little as $7/month for up to 5,000 emails.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13cf2d94-fb49-4b07-be64-2c3f459e09f1.jpeg","url":"https://www.getapp.co.uk/software/2051219/mailersend","@id":"https://www.getapp.co.uk/software/2051219/mailersend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":59},"offers":{"price":"35","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Omnisend vs MailerSend","position":3,"item":"https://www.getapp.co.uk/compare/112199/2051219/omnisend/vs/mailersend","@type":"ListItem"}]}]}
</script>