---
description: Learn what are the benefits of Google Forms vs Toluna Start for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Forms vs Toluna Start | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/589/forms-automation/software) > [Google Forms \<span\>vs\</span\> Toluna Start](https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal)

# Compare Google Forms vs Toluna Start

Canonical: https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal

> Detailed comparison between Google Forms and Toluna Start. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Forms | Toluna Start |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 11363 | 82 |
| **Starting Price** | US$0.00 | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training** | Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Forms

- Customisable Branding
- Customisable Questions
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Import/Export
- Data Visualisation
- Email Marketing
- Email Reminders
- Mobile Survey
- Multi-Channel Distribution
- Question Branching
- Real-Time Data
- Reporting/Analytics
- Response Validation
- Skip Logic
- Survey Builder
- Surveys & Feedback
- URL Customisation
- Visual Analytics

### Toluna Start

- Customisable Branding
- Customisable Questions
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Import/Export
- Data Visualisation
- Email Marketing
- Email Reminders
- Mobile Survey
- Multi-Channel Distribution
- Question Branching
- Real-Time Data
- Reporting/Analytics
- Response Validation
- Skip Logic
- Survey Builder
- Surveys & Feedback
- URL Customisation
- Visual Analytics

## Links

- [View Google Forms Profile](https://www.getapp.co.uk/software/112857/google-forms)
- [View Toluna Start Profile](https://www.getapp.co.uk/software/116807/panelportal)
- [View Original Comparison](https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Google Forms vs Toluna Start | GetApp UK 2026","description":"Learn what are the benefits of Google Forms vs Toluna Start for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal","about":[{"@id":"https://www.getapp.co.uk/software/112857/google-forms#software"},{"@id":"https://www.getapp.co.uk/software/116807/panelportal#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Google Forms","description":"Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information, simple or complex. Forms can be used to plan events, manage registrations, set up a poll, collect contact information, create a pop quiz, and more. Users can send all collected data to a spreadsheet and analyze data right in Google Sheets.\n\nWhen creating a form with Google Forms, users can select from multiple question types, customize values, and drag-and-drop to reorder questions. Question types include dropdowns, multiple choice, and linear scales. Users can also use page branching and question skip logic in order to show questions based on answers. Images, videos (including YouTube videos), logos, and custom logic can be added to forms in order to send professional looking surveys and questionnaires to individuals or customers. Google Forms will automatically suggest a set of colors to style the form, or users can choose from an assortment of curated themes.\n\nResponses to surveys and questionnaires are automatically collected and stored within Google Forms, with live response data and charts. Users can analyze entries with automatic summaries, and watch as responses appear in real time. Raw data can be accessed and analyzed via Google Sheets or other platforms. All forms are mobile responsive, meaning that users can create, edit, and complete forms using any device. Additional users can be invited via email and provided with access for collaboration. Google Forms can be shared with individuals via email, a link, embedded into a website, or shared via social media.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e7e482e3-2d77-4a5a-bd7a-8d8bc0fdb5cb.png","url":"https://www.getapp.co.uk/software/112857/google-forms","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/112857/google-forms#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":11363},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Toluna Start","description":"Toluna Start - the industry’s first and only end-to-end consumer intelligence platform. \n\nWith a single login, insight professionals can perform quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.  Access a wide range of on automated insights solutions covering survey design, integrated respondents and reporting dashboards including insights and recommendations.  It’s all built inhouse and integrates Harris Interactive methodologies.  \n\nThe flexibility Toluna Start covers all types of use cases from simple quick turn research to highly complex research projects making it the single source insights platform for true end-to-end market research needs. And Toluna’s consumer panel is seamlessly integrated, deliver insights in real-time, not days or weeks.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8f604e22-3701-4dfb-afb5-c5ba21c71184.png","url":"https://www.getapp.co.uk/software/116807/panelportal","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/116807/panelportal#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":82},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Forms Automation Software","position":2,"item":"/directory/589/forms-automation/software","@type":"ListItem"},{"name":"Google Forms vs Toluna Start","position":3,"item":"https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/112857/116807/google-forms/vs/panelportal#breadcrumblist"}]}
</script>