---
description: Learn what are the benefits of CTM vs Flashtalking for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare CTM vs Flashtalking | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Call Centre Software](/directory/275/call-center/software) > [CTM \<span\>vs\</span\> Flashtalking](https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking)

# Compare CTM vs Flashtalking

Canonical: https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking

> Detailed comparison between CTM and Flashtalking. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CTM | Flashtalking |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 150 | 0 |
| **Starting Price** | US$79.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### CTM

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Computer Telephony Integration
- Cross Channel Attribution
- Customer Journey Mapping
- Data Import/Export
- Engagement Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Touch Attribution
- Natural Language Processing
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Third-Party Integrations
- Visitor Tracking

### Flashtalking

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Cross Channel Attribution
- Customer Journey Mapping
- Data Import/Export
- Engagement Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Third-Party Integrations
- Visitor Tracking

## Links

- [View CTM Profile](https://www.getapp.co.uk/software/127363/calltrackingmetrics)
- [View Flashtalking Profile](https://www.getapp.co.uk/software/2043439/flashtalking)
- [View Original Comparison](https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare CTM vs Flashtalking | GetApp UK 2026","description":"Learn what are the benefits of CTM vs Flashtalking for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking","about":[{"@id":"https://www.getapp.co.uk/software/127363/calltrackingmetrics#software"},{"@id":"https://www.getapp.co.uk/software/2043439/flashtalking#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"CTM","description":"CTM is a comprehensive conversation analytics software platform designed for sales and marketing teams aiming to optimize customer interactions and marketing attribution. The system provides end-to-end visibility into the customer journey by tracking, analyzing, and managing communications across calls, texts, chats, and form submissions. \n\nThe platform serves marketing agencies, enterprise organizations, and sales teams by enabling precise attribution of leads to specific marketing campaigns, delivering actionable conversation insights, and streamlining sales processes through intelligent routing and automated workflows. Its AI-driven analytics capabilities offer substantial benefits to organizations that rely on phone conversations within sales and customer service operations.\n\nCTM features dynamic number insertion that automatically displays unique tracking numbers based on visitor source, enabling accurate attribution of communications to distinct channels, campaigns, and keywords. Conversation intelligence tools analyze call recordings and transcriptions to extract sentiment data, highlight keyword mentions, and identify trends that inform customer preference and behavior analysis. \n\nContact center operations benefit from multi-channel routing, queue management, and live agent monitoring, as well as interactive voice response setups and call recording for quality assurance and training. Reporting functions include real-time dashboards, customizable reports, and detailed metrics on call volume, duration, and agent performance. Additional capabilities include spam call blocking, automated text messaging with two-way communication, call scoring for lead qualification, and workflow automation that triggers personalized notifications and follow-up actions.\n\nThe system integrates with marketing and business platforms, connecting with advertising tools for campaign tracking and conversion attribution and synchronizing data with customer relationship management systems. Developer-friendly features provide comprehensive API access, webhook support, and serverless function integration for bespoke implementations. Low-code automation platforms extend custom workflow creation without coding requirements. Security and compliance measures include encryption protocols, configurable access controls, and audit logging. \n\nThe platform maintains certification against industry standards such as SOC two and offers solutions for regulatory frameworks including HIPAA, HITECH, GDPR, and CCPA to meet stringent data protection requirements.CTM supports mobile operations through an application that enables tracking and management of calls and messages from any location, together with push notifications and in-app access to recordings and performance insights","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/77aa1f37-3ce7-4f2a-8c05-a59a0f19d8db.png","url":"https://www.getapp.co.uk/software/127363/calltrackingmetrics","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/127363/calltrackingmetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":150},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Flashtalking","description":"Flashtalking is an ad server platform designed to help businesses in retail, travel, gaming, and other industries personalize and manage advertisements across multiple online channels. It enables advertisers to control promotional content and streamline media sales, delivery, and sales performance measurement operations.\n\nFlashtalking allows organizations to send personalized messages to target audiences, provide offers to customers based on their interests and browsing behavior. The application enables marketing teams to engage with customers through digital display, video, and social advertisement formats. It provides a host of features including marketing attribution, A/B testing, a self-service portal, identity management, fraud detection, reporting, and more.\n\nFlashtalking offers an API, which lets businesses integrate the system with several third-party platforms such as Oracle, Adobe, Google Marketing Platform, Salesforce DMP, The Trade Desk, and more. It also helps businesses deliver relevant creative graphics based on various customer attributes including weather, time of day, language, audience segment, past engagement activities, mobile carrier, keyword search, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/dd641226-5d6a-4025-8221-d3847198ca63.png","url":"https://www.getapp.co.uk/software/2043439/flashtalking","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/2043439/flashtalking#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Call Centre Software","position":2,"item":"/directory/275/call-center/software","@type":"ListItem"},{"name":"CTM vs Flashtalking","position":3,"item":"https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/127363/2043439/calltrackingmetrics/vs/flashtalking#breadcrumblist"}]}
</script>