---
description: Learn what are the benefits of CTM vs Voluum for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare CTM vs Voluum | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Telephony Software](/directory/294/telephony/software) > [CTM \<span\>vs\</span\> Voluum](https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum)

# Compare CTM vs Voluum

Canonical: https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum

> Detailed comparison between CTM and Voluum. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CTM | Voluum |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 158 | 125 |
| **Starting Price** | US$79.00 | US$199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### CTM

- API
- Activity Tracking
- Campaign Analytics
- Conversion Tracking
- Customisable Reports
- Data Import/Export
- Lead Generation
- Monitoring
- Multi-Campaign
- Performance Metrics
- Predictive Analytics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Visitor Tracking

### Voluum

- API
- Activity Tracking
- Campaign Analytics
- Conversion Tracking
- Customisable Reports
- Data Import/Export
- Lead Generation
- Monitoring
- Multi-Campaign
- Performance Metrics
- Predictive Analytics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Visitor Tracking

## Links

- [View CTM Profile](https://www.getapp.co.uk/software/127363/calltrackingmetrics)
- [View Voluum Profile](https://www.getapp.co.uk/software/2053368/voluum)
- [View Original Comparison](https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare CTM vs Voluum | GetApp UK 2026","description":"Learn what are the benefits of CTM vs Voluum for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum","about":[{"@id":"https://www.getapp.co.uk/software/127363/calltrackingmetrics#software"},{"@id":"https://www.getapp.co.uk/software/2053368/voluum#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"CTM","description":"CTM is a comprehensive conversation analytics software platform designed for sales and marketing teams aiming to optimize customer interactions and marketing attribution. The system provides end-to-end visibility into the customer journey by tracking, analyzing, and managing communications across calls, texts, chats, and form submissions. \n\nThe platform serves marketing agencies, enterprise organizations, and sales teams by enabling precise attribution of leads to specific marketing campaigns, delivering actionable conversation insights, and streamlining sales processes through intelligent routing and automated workflows. Its AI-driven analytics capabilities offer substantial benefits to organizations that rely on phone conversations within sales and customer service operations.\n\nCTM features dynamic number insertion that automatically displays unique tracking numbers based on visitor source, enabling accurate attribution of communications to distinct channels, campaigns, and keywords. Conversation intelligence tools analyze call recordings and transcriptions to extract sentiment data, highlight keyword mentions, and identify trends that inform customer preference and behavior analysis. \n\nContact center operations benefit from multi-channel routing, queue management, and live agent monitoring, as well as interactive voice response setups and call recording for quality assurance and training. Reporting functions include real-time dashboards, customizable reports, and detailed metrics on call volume, duration, and agent performance. Additional capabilities include spam call blocking, automated text messaging with two-way communication, call scoring for lead qualification, and workflow automation that triggers personalized notifications and follow-up actions.\n\nThe system integrates with marketing and business platforms, connecting with advertising tools for campaign tracking and conversion attribution and synchronizing data with customer relationship management systems. Developer-friendly features provide comprehensive API access, webhook support, and serverless function integration for bespoke implementations. Low-code automation platforms extend custom workflow creation without coding requirements. Security and compliance measures include encryption protocols, configurable access controls, and audit logging. \n\nThe platform maintains certification against industry standards such as SOC two and offers solutions for regulatory frameworks including HIPAA, HITECH, GDPR, and CCPA to meet stringent data protection requirements.CTM supports mobile operations through an application that enables tracking and management of calls and messages from any location, together with push notifications and in-app access to recordings and performance insights","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/77aa1f37-3ce7-4f2a-8c05-a59a0f19d8db.png","url":"https://www.getapp.co.uk/software/127363/calltrackingmetrics","@id":"https://www.getapp.co.uk/software/127363/calltrackingmetrics#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":158},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Voluum","description":"Voluum is a performance tracking software for affiliate marketers, agencies and media buyers.","url":"https://www.getapp.co.uk/software/2053368/voluum","@id":"https://www.getapp.co.uk/software/2053368/voluum#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":125},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Telephony Software","position":2,"item":"/directory/294/telephony/software","@type":"ListItem"},{"name":"CTM vs Voluum","position":3,"item":"https://www.getapp.co.uk/compare/127363/2053368/calltrackingmetrics/vs/voluum","@type":"ListItem"}]}]}
</script>
