---
description: Learn what are the benefits of Duel vs TrueLoyal for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Duel vs TrueLoyal | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/1711/customer-advocacy/software) > [Duel \<span\>vs\</span\> TrueLoyal](https://www.getapp.co.uk/compare/131187/2031695/duel/vs/zinrelo)

# Compare Duel vs TrueLoyal

Canonical: https://www.getapp.co.uk/compare/131187/2031695/duel/vs/zinrelo

> Detailed comparison between Duel and TrueLoyal. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Duel | TrueLoyal |
| **Overall rating** | - | 4.8/5 |
| **Total Reviews** | 0 | 57 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Duel

- API
- Customer Segmentation
- Gamification
- Loyalty Program
- Promotions Management
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Surveys & Feedback

### TrueLoyal

- API
- Activity Tracking
- CRM
- Campaign Planning
- Customer Database
- Customer Segmentation
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Program
- Membership Management
- Point of Sale (POS)
- Promotions Management
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- eCommerce Management

## Links

- [View Duel Profile](https://www.getapp.co.uk/software/131187/duel)
- [View TrueLoyal Profile](https://www.getapp.co.uk/software/2031695/zinrelo)
- [View Original Comparison](https://www.getapp.co.uk/compare/131187/2031695/duel/vs/zinrelo)

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