---
description: Learn what are the benefits of Awin vs UpPromote: Affiliate Marketing for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Awin vs UpPromote: Affiliate Marketing | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Affiliate Software](/directory/300/affiliate-marketing/software) > [Awin \<span\>vs\</span\> UpPromote: Affiliate Marketing](https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing)

# Compare Awin vs UpPromote: Affiliate Marketing

Canonical: https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing

> Detailed comparison between Awin and UpPromote: Affiliate Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Awin | UpPromote: Affiliate Marketing |
| **Overall rating** | 3.9/5 | 4.8/5 |
| **Total Reviews** | 19 | 138 |
| **Starting Price** | - | US$29.99 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Not Offered | Live Online, Webinars, Documentation, Videos |

## Key features

### Awin

- API
- Affiliate Management
- Campaign Analytics
- Campaign Management
- Lead Generation
- Multi Level Marketing (MLM)
- Multi-Campaign
- Performance Metrics
- Reporting & Statistics
- Social Promotion

### UpPromote: Affiliate Marketing

- API
- Affiliate Management
- Campaign Analytics
- Campaign Management
- Conversion Rate Optimisation
- Customisable Templates
- Discount Management
- Engagement Tracking
- Filtering
- Lead Generation
- Lead Management
- Monitoring
- Multi Level Marketing (MLM)
- Multi-Campaign
- Performance Metrics
- Real-Time Data
- Referral Templates
- Referral Tracking
- Reporting & Statistics
- Social Promotion

## Links

- [View Awin Profile](https://www.getapp.co.uk/software/131255/awin)
- [View UpPromote: Affiliate Marketing Profile](https://www.getapp.co.uk/software/2047726/shopify-affiliate-marketing)
- [View Original Comparison](https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Awin vs UpPromote: Affiliate Marketing | GetApp UK 2026","description":"Learn what are the benefits of Awin vs UpPromote: Affiliate Marketing for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing","about":[{"@id":"https://www.getapp.co.uk/software/131255/awin#software"},{"@id":"https://www.getapp.co.uk/software/2047726/shopify-affiliate-marketing#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Awin","description":"Awin is an affiliate marketing platform for businesses of all sizes to collaborate with publishers and advertisers to track affiliate program performance metrics. Features include a network of affiliate partners, click tracing and tracking, advertiser directory, reports and analytics, and more.\n\nWith Awin advertiser directory, users have access to experts in multiple markets to assist with developing an affiliate marketing program. Within the platform, users can track and monitor campaigns and see real-time insights, enabling businesses to respond at any point and implement strategies to optimize campaign performance. \n\nAwin enables users to promote products and services through multiple publisher channels including digital marketing platforms, bloggers, and influencers. Using the extensive advertiser directory, users can search and identify the most relevant option to reach their target audience. Traceable links are then generated in the platform for sharing via publishers website, blog, or content. Links are traced and click data is reported, enabling campaign managers to see how many sales were generated and from what source, the order value of each sale, and the value of commission per sale.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/17df78c6-6009-48b8-8c26-94177324c7e8.png","url":"https://www.getapp.co.uk/software/131255/awin","@id":"https://www.getapp.co.uk/software/131255/awin#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":19},"operatingSystem":"Cloud"},{"name":"UpPromote: Affiliate Marketing","description":"UpPromote is an end-to-end affiliate and influencer solution built for Shopify and Shopify Plus merchants. Trusted by over 250,000 brands, UpPromote helps eCommerce businesses build, manage, and scale high-performing affiliate programs — all from one place.\n\nWith precise tracking, real-time data insights, and comprehensive partnership management tools, UpPromote empowers merchants to find reliable partners, prove ROI with confidence, and turn affiliate marketing into a sustainable, scalable growth engine. From your first affiliate to an army of top performers, UpPromote grows with you.\n\n1/ Trusted and proven by thousands of Shopify businesses\n- $2.05B+ revenue tracked\n- Trusted by 250k+ customers, influencers &amp; partners\n- 3300+ positive reviews, 4.9 ratings on the Shopify App Store\n- Good reviews from trusted review platforms\n\n2/ Comprehensive &amp; self-sufficient/robust features: \n- Run multiple programs with flexible commissions, bonuses &amp; gift rewards\n- Grow your network through Marketplace, customer referrals &amp; MLM\n- Protect profits with anti-leak discount links, fraud detection &amp; block lists\n- Automate tracking, approvals, discounts &amp; PayPal payouts to save hours\n- Make data-driven decisions with real-time analytics &amp; ROI reports","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c3422a62-63ce-4580-92ad-4c76bf099cdb.webp","url":"https://www.getapp.co.uk/software/2047726/shopify-affiliate-marketing","@id":"https://www.getapp.co.uk/software/2047726/shopify-affiliate-marketing#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":138},"offers":{"price":"29.99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@id":"https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Affiliate Software","position":2,"item":"/directory/300/affiliate-marketing/software","@type":"ListItem"},{"name":"Awin vs UpPromote: Affiliate Marketing","position":3,"item":"https://www.getapp.co.uk/compare/131255/2047726/awin/vs/shopify-affiliate-marketing","@type":"ListItem"}]}]}
</script>