---
description: Learn what are the benefits of WordPress vs Mailchimp for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare WordPress vs Mailchimp | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Content Management Systems](/directory/276/content-management-system-cms/software) > [WordPress \<span\>vs\</span\> Mailchimp](https://www.getapp.co.uk/compare/1657/8268/wordpress/vs/mailchimp)

# Compare WordPress vs Mailchimp

Canonical: https://www.getapp.co.uk/compare/1657/8268/wordpress/vs/mailchimp

> Detailed comparison between WordPress and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | WordPress | Mailchimp |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 14980 | 17604 |
| **Starting Price** | US$9.00 | US$13.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### WordPress

- API
- CRM
- Collaboration Tools
- Content Management
- Customisable Branding
- Customisable Templates
- Email Management
- Monitoring
- Online Store Builder
- Performance Metrics
- Post Scheduling
- Pre-built Templates
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Shopping Cart
- Social Media Integration
- Survey Builder
- Template Management
- Visual Analytics

### Mailchimp

- API
- CRM
- Collaboration Tools
- Content Management
- Customisable Branding
- Customisable Templates
- Email Management
- Monitoring
- Online Store Builder
- Performance Metrics
- Post Scheduling
- Pre-built Templates
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Shopping Cart
- Social Media Integration
- Survey Builder
- Template Management
- Visual Analytics

## Links

- [View WordPress Profile](https://www.getapp.co.uk/software/1657/wordpress)
- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Original Comparison](https://www.getapp.co.uk/compare/1657/8268/wordpress/vs/mailchimp)

-----

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