---
description: Learn what are the benefits of Boulevard vs Primo for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Boulevard vs Primo | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Massage Therapy Software](/directory/975/massage-therapy/software) > [Boulevard \<span\>vs\</span\> Primo](https://www.getapp.co.uk/compare/2009767/2061796/boulevard/vs/primo)

# Compare Boulevard vs Primo

Canonical: https://www.getapp.co.uk/compare/2009767/2061796/boulevard/vs/primo

> Detailed comparison between Boulevard and Primo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Boulevard | Primo |
| **Overall rating** | 4.6/5 | 4.9/5 |
| **Total Reviews** | 366 | 57 |
| **Starting Price** | US$176.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Boulevard

- API
- Appointment Scheduling
- Billing & Invoicing
- Client Management
- Client Profiles
- Customer Database
- Customisable Branding
- Discount Management
- For Barbershops
- For Salons and Spas
- Mobile Alerts
- Performance Metrics
- Point of Sale (POS)
- Real-Time Reporting
- Recurring Appointments
- Reminders
- SMS Marketing
- Scheduling
- Social Media Integration
- Website Integration

### Primo

- API
- Appointment Scheduling
- Billing & Invoicing
- Client Management
- Client Profiles
- Customer Database
- Customisable Branding
- Discount Management
- For Barbershops
- For Salons and Spas
- Mobile Alerts
- Performance Metrics
- Point of Sale (POS)
- Real-Time Reporting
- Recurring Appointments
- Reminders
- SMS Marketing
- Scheduling
- Social Media Integration
- Website Integration

## Links

- [View Boulevard Profile](https://www.getapp.co.uk/software/2009767/boulevard)
- [View Primo Profile](https://www.getapp.co.uk/software/2061796/primo)
- [View Original Comparison](https://www.getapp.co.uk/compare/2009767/2061796/boulevard/vs/primo)

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