---
description: Learn what are the benefits of TrueLoyal vs Extole for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare TrueLoyal vs Extole | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/1711/customer-advocacy/software) > [TrueLoyal \<span\>vs\</span\> Extole](https://www.getapp.co.uk/compare/2031695/2057881/zinrelo/vs/extole)

# Compare TrueLoyal vs Extole

Canonical: https://www.getapp.co.uk/compare/2031695/2057881/zinrelo/vs/extole

> Detailed comparison between TrueLoyal and Extole. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | TrueLoyal | Extole |
| **Overall rating** | 4.8/5 | 4.8/5 |
| **Total Reviews** | 57 | 25 |
| **Starting Price** | - | US$2,500.00 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### TrueLoyal

- API
- Activity Tracking
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Customer Engagement
- Customer Segmentation
- Customisable Templates
- Discount Management
- Email Marketing
- Engagement Tracking
- Gamification
- Gift Card Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Rewards Program

### Extole

- API
- Activity Tracking
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Customer Engagement
- Customer Segmentation
- Customisable Templates
- Discount Management
- Email Marketing
- Engagement Tracking
- Gamification
- Gift Card Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Rewards Program

## Links

- [View TrueLoyal Profile](https://www.getapp.co.uk/software/2031695/zinrelo)
- [View Extole Profile](https://www.getapp.co.uk/software/2057881/extole)
- [View Original Comparison](https://www.getapp.co.uk/compare/2031695/2057881/zinrelo/vs/extole)

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