---
description: Learn what are the benefits of HubSpot Marketing Hub vs ActiveDEMAND for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare HubSpot Marketing Hub vs ActiveDEMAND | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1047/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> ActiveDEMAND](https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand)

# Compare HubSpot Marketing Hub vs ActiveDEMAND

Canonical: https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand

> Detailed comparison between HubSpot Marketing Hub and ActiveDEMAND. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | ActiveDEMAND |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 6226 | 79 |
| **Starting Price** | US$15.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- API
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Keyword Tracking
- Lead Capture
- Lead Management
- Monitoring
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### ActiveDEMAND

- API
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Keyword Tracking
- Lead Capture
- Lead Management
- Monitoring
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.uk/software/20444/hubspot-marketing)
- [View ActiveDEMAND Profile](https://www.getapp.co.uk/software/103299/activedemand)
- [View Original Comparison](https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare HubSpot Marketing Hub vs ActiveDEMAND | GetApp UK 2026","description":"Learn what are the benefits of HubSpot Marketing Hub vs ActiveDEMAND for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand","about":[{"@id":"https://www.getapp.co.uk/software/20444/hubspot-marketing#software"},{"@id":"https://www.getapp.co.uk/software/103299/activedemand#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. \n\nFurthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13073202-7da8-455f-acd6-f5ae07824da2.png","url":"https://www.getapp.co.uk/software/20444/hubspot-marketing","@id":"https://www.getapp.co.uk/software/20444/hubspot-marketing#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":6226,"ratingValue":4.5},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"ActiveDEMAND","description":"ActiveDEMAND is a complete integrated platform for marketing automation designed with marketing agencies in mind. ActiveDEMAND consolidates key online marketing tools into a single application. The subscription model is based on the total number of contacts, not the number users. This means agencies can create an unlimited number of sub-accounts for all their clients, each with their individual branding and reporting.\n\nActiveDEMAND users can manage all of their clients’ campaigns, marketing efforts and track key metrics based on website traffic, engagement conversions and leads. ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications. The integrated platform provides customizable landing pages and email templates, contact list management with segmentation, dynamic fields for personalized email messages and social media tools. Agencies are able to customize follow up emails and auto-responders and the system provides an easy-to-use drag-and-drop interface to create tailored monthly reports. \n\nOther integrated features include; Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f8e1fba9-3ea5-4421-91ec-5b4457115842.png","url":"https://www.getapp.co.uk/software/103299/activedemand","@id":"https://www.getapp.co.uk/software/103299/activedemand#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":79,"ratingValue":4.2},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Generation Software","position":2,"item":"/directory/1047/lead-generation/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs ActiveDEMAND","position":3,"item":"https://www.getapp.co.uk/compare/20444/103299/hubspot-marketing/vs/activedemand","@type":"ListItem"}]}]}
</script>
