---
description: Learn what are the benefits of HubSpot Marketing Hub vs ActiveTrail for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare HubSpot Marketing Hub vs ActiveTrail | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1047/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> ActiveTrail](https://www.getapp.co.uk/compare/20444/103761/hubspot-marketing/vs/activetrail)

# Compare HubSpot Marketing Hub vs ActiveTrail

Canonical: https://www.getapp.co.uk/compare/20444/103761/hubspot-marketing/vs/activetrail

> Detailed comparison between HubSpot Marketing Hub and ActiveTrail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | ActiveTrail |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 6220 | 28 |
| **Starting Price** | US$15.00 | US$8.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Campaign Segmentation
- Customisable Templates
- Dynamic Content
- Email Management
- Form Builder
- Lead Capture
- List Management
- Monitoring
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Integration
- Subscriber Management
- Template Management

### ActiveTrail

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Campaign Segmentation
- Customisable Templates
- Dynamic Content
- Email Management
- Form Builder
- Lead Capture
- List Management
- Monitoring
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Integration
- Subscriber Management
- Template Management

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.uk/software/20444/hubspot-marketing)
- [View ActiveTrail Profile](https://www.getapp.co.uk/software/103761/activetrail)
- [View Original Comparison](https://www.getapp.co.uk/compare/20444/103761/hubspot-marketing/vs/activetrail)

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