---
description: Learn what are the benefits of HubSpot Marketing Hub vs Freshmarketer for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare HubSpot Marketing Hub vs Freshmarketer | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1047/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Freshmarketer](https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer)

# Compare HubSpot Marketing Hub vs Freshmarketer

Canonical: https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer

> Detailed comparison between HubSpot Marketing Hub and Freshmarketer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | Freshmarketer |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 6220 | 25 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Form Builder
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Publishing Options

### Freshmarketer

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Form Builder
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Publishing Options

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.co.uk/software/20444/hubspot-marketing)
- [View Freshmarketer Profile](https://www.getapp.co.uk/software/112157/freshmarketer)
- [View Original Comparison](https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare HubSpot Marketing Hub vs Freshmarketer | GetApp UK 2026","description":"Learn what are the benefits of HubSpot Marketing Hub vs Freshmarketer for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer","about":[{"@id":"https://www.getapp.co.uk/software/20444/hubspot-marketing#software"},{"@id":"https://www.getapp.co.uk/software/112157/freshmarketer#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. \n\nFurthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13073202-7da8-455f-acd6-f5ae07824da2.png","url":"https://www.getapp.co.uk/software/20444/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/20444/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Freshmarketer","description":"Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back.\n\nNewly Launched: Freshmarketer for Shopify\nGrow your Shopify storefront with multichannel engagement and conversational marketing\n\nWith powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion.\n\nIf you need to build a better partnership between marketing and sales, Freshsales Suite provides an all-in-one solution. It brings sales force automation, marketing automation, chat, and telephony together so that you can organize customer information and engagement in one central location. Marketing teams better understand who they are marketing to, and sales teams know who they’re selling to.\n\nFreshmarketer is a marketing automation solution. Freshmarketer, as a standalone tool it would let you intelligently engage your users across their lifecycle from pre to post-acquisition. Its flagship product - Journey would let you design and deploy your engagement workflows precisely the way you want.\n\nSome of the common use-cases that Freshmarketer can help you address are lead nurturing workflow, autoresponders, bulk campaigns, and web form tracking.\n\nFreshmarketer by virtue of being a part of Freshworks possesses deep, seamless integration with sister products like Freshdesk, Freshservice, and Freshsales. That allows us to solve even powerful use-cases which would be practically beyond the purview of any standalone tool in the market. \n\nSales and Marketing being not in sync is a common sight across organizations. For instance, sales folks are often unaware of channel attribution and marketers are of lead quality. Freshmarketer has seamless bidirectional sync with Freshsales.  This ensures that marketers and salespeople have a common view of the data, any lead activity or engagement reflects both in CRM and marketing system, and marketers and sales are always on the same page. \n\nThere are a lot of customer signals that customer-facing teams currently miss. For instance, if someone recently interacted with a support agent and currently viewing the pricing page, then it's an excellent signal for the sales rep to pitch the customer. There are a lot of ways in which companies can create value for customers and prospects if they are aware of each customer's journey. Freshmarketer's behavioral tracking capability in conjunction with Freshsales CRM and Freshdesk would ensure that every GTM person has a 360-degree view of every user in real-time.\n\nMarketing automation is a quickly growing need across all organizations. But most solutions are either bloated or exceedingly pricey often under the garb of hidden pricing. Freshmarketer aims to create a lot of value for teams who are looking for a robust, easy-to-use marketing automation alternative that doesn't kill their budget","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c43862a0-db0e-4eed-8ea8-279cd42ec1b7.png","url":"https://www.getapp.co.uk/software/112157/freshmarketer","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/112157/freshmarketer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Generation Software","position":2,"item":"/directory/1047/lead-generation/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs Freshmarketer","position":3,"item":"https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/20444/112157/hubspot-marketing/vs/freshmarketer#breadcrumblist"}]}
</script>
