---
description: Learn what are the benefits of Gupshup vs Wati for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Gupshup vs Wati | GetApp UK 2026
---

Breadcrumb: [Home](/) > [IVR Software](/directory/289/ivr/software) > [Gupshup \<span\>vs\</span\> Wati](https://www.getapp.co.uk/compare/2051127/2068239/gupshup/vs/wati)

# Compare Gupshup vs Wati

Canonical: https://www.getapp.co.uk/compare/2051127/2068239/gupshup/vs/wati

> Detailed comparison between Gupshup and Wati. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Gupshup | Wati |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 35 | 203 |
| **Starting Price** | - | US$59.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Gupshup

- AI/Machine Learning
- API
- Automatic Call Distribution
- Autoresponders
- Chat/Messaging
- Chatbot
- Communication Management
- Customer Service Analytics
- Drag & Drop
- Interaction Tracking
- Live Chat
- Natural Language Processing
- Pre-Configured Bot
- Reporting/Analytics
- SMS Messaging

### Wati

- AI/Machine Learning
- API
- Autoresponders
- Chat/Messaging
- Chatbot
- Communication Management
- Customer Communication
- Customer Service Analytics
- Dashboard
- Drag & Drop
- Interaction Tracking
- Lead Management
- Live Chat
- Natural Language Processing
- Pre-Configured Bot
- Reporting/Analytics
- SMS Messaging
- Segmentation
- Support Ticket Management

## Links

- [View Gupshup Profile](https://www.getapp.co.uk/software/2051127/gupshup)
- [View Wati Profile](https://www.getapp.co.uk/software/2068239/wati)
- [View Original Comparison](https://www.getapp.co.uk/compare/2051127/2068239/gupshup/vs/wati)

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