---
description: Learn what are the benefits of ActiveCampaign vs Salesforce Marketing Cloud Account Engagement for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare ActiveCampaign vs Salesforce Marketing Cloud Account Engagement | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/3059/sales-tracking/software) > [ActiveCampaign \<span\>vs\</span\> Salesforce Marketing Cloud Account Engagement](https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot)

# Compare ActiveCampaign vs Salesforce Marketing Cloud Account Engagement

Canonical: https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot

> Detailed comparison between ActiveCampaign and Salesforce Marketing Cloud Account Engagement. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Salesforce Marketing Cloud Account Engagement |
| **Overall rating** | 4.6/5 | 4.1/5 |
| **Total Reviews** | 2561 | 649 |
| **Starting Price** | US$15.00 | US$1,250.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Email Management
- Email Monitoring
- Engagement Tracking
- Event Marketing
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

### Salesforce Marketing Cloud Account Engagement

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Email Management
- Email Monitoring
- Engagement Tracking
- Event Marketing
- Lead Management
- Monitoring
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.getapp.co.uk/software/2348/activecampaign)
- [View Salesforce Marketing Cloud Account Engagement Profile](https://www.getapp.co.uk/software/8294/pardot)
- [View Original Comparison](https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare ActiveCampaign vs Salesforce Marketing Cloud Account Engagement | GetApp UK 2026","description":"Learn what are the benefits of ActiveCampaign vs Salesforce Marketing Cloud Account Engagement for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot","about":[{"@id":"https://www.getapp.co.uk/software/2348/activecampaign#software"},{"@id":"https://www.getapp.co.uk/software/8294/pardot#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.co.uk/software/2348/activecampaign","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/2348/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Salesforce Marketing Cloud Account Engagement","description":"Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,\n\nPardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.\n\nUsers can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/057ae0a2-bb5e-492f-b3f7-3a2cf7bc18ff.png","url":"https://www.getapp.co.uk/software/8294/pardot","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/8294/pardot#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":649},"offers":{"price":"1250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Tracking Software","position":2,"item":"/directory/3059/sales-tracking/software","@type":"ListItem"},{"name":"ActiveCampaign vs Salesforce Marketing Cloud Account Engagement","position":3,"item":"https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/2348/8294/activecampaign/vs/pardot#breadcrumblist"}]}
</script>