---
description: Learn what are the benefits of ActiveCampaign vs Oracle Responsys for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare ActiveCampaign vs Oracle Responsys | GetApp UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> Oracle Responsys](https://www.getapp.co.uk/compare/2348/90926/activecampaign/vs/responsys)

# Compare ActiveCampaign vs Oracle Responsys

Canonical: https://www.getapp.co.uk/compare/2348/90926/activecampaign/vs/responsys

> Detailed comparison between ActiveCampaign and Oracle Responsys. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Oracle Responsys |
| **Overall rating** | 4.6/5 | 3.8/5 |
| **Total Reviews** | 2561 | 6 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### ActiveCampaign

- A/B Testing
- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Customisable Templates
- Email Marketing
- Email Templates
- Engagement Tracking
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Segmentation

### Oracle Responsys

- A/B Testing
- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Customisable Templates
- Email Marketing
- Email Templates
- Engagement Tracking
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Segmentation

## Links

- [View ActiveCampaign Profile](https://www.getapp.co.uk/software/2348/activecampaign)
- [View Oracle Responsys Profile](https://www.getapp.co.uk/software/90926/responsys)
- [View Original Comparison](https://www.getapp.co.uk/compare/2348/90926/activecampaign/vs/responsys)

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