---
description: Learn what are the benefits of Comscore vs Kantar Marketplace for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Comscore vs Kantar Marketplace | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Comscore \<span\>vs\</span\> Kantar Marketplace](https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace)

# Compare Comscore vs Kantar Marketplace

Canonical: https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace

> Detailed comparison between Comscore and Kantar Marketplace. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Comscore | Kantar Marketplace |
| **Overall rating** | 4.1/5 | 4.0/5 |
| **Total Reviews** | 12 | 1 |
| **Starting Price** | US$799.00 | £250.00 |
| **Free Trial** | - | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, 24/7 (Live rep) |
| **Training** | Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Comscore

- Campaign Tracking
- Customer Journey Mapping
- Dashboard
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Social Media Monitoring

### Kantar Marketplace

- Benchmarking
- Collaboration Tools
- Customer Segmentation
- Customisable Questions
- Dashboard
- Data Visualisation
- Idea Development
- Mobile Survey
- Multi-Language
- Randomisation
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On
- Statistical Analysis
- Support Audio/Images/Video

## Links

- [View Comscore Profile](https://www.getapp.co.uk/software/410/comscore)
- [View Kantar Marketplace Profile](https://www.getapp.co.uk/software/2055301/kantar-marketplace)
- [View Original Comparison](https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Comscore vs Kantar Marketplace | GetApp UK 2026","description":"Learn what are the benefits of Comscore vs Kantar Marketplace for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace","about":[{"@id":"https://www.getapp.co.uk/software/410/comscore#software"},{"@id":"https://www.getapp.co.uk/software/2055301/kantar-marketplace#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Comscore","description":"The comScore digital marketing solution is a complete online website and online marketing tool that comes with online support, video tutorials, whitepapers and more to help you get setup and for ongoing guidance. comScore is free up until 1 million website visitors and then becomes a paid plan with the ability to scale up further for additional resources. \n\ncomScore assesses your online advertising efforts, mobile marketing, video metrics, affiliate referrals and provides general analytical insights into your visitor trends - where they came from, how long they stayed on my website, what pages they viewed, where they visited after. As well as visitor geography trends and age preferences.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2ccde45f-4fe7-4893-8c70-227faf5a51cf.png","url":"https://www.getapp.co.uk/software/410/comscore","@id":"https://www.getapp.co.uk/software/410/comscore#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":12},"offers":{"price":"799","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Kantar Marketplace","description":"Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn and move faster.\n\nThe platform is built on a foundation of industry-leading expertise and proven methodologies, delivering decision-quality insights in hours, not days. It features a range of consumer insights tools designed to help teams optimize the marketing mix.\n\nThe best-in-class analytics dashboards give control, so operators can understand results effortlessly as well as compare past studies and share learnings across the organization. The platform is built to flex with current needs, so managers can tap into the right amount of support for each project, choosing from self-serve, guided self-serve, and expert service options.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/51752d9a-2f56-4224-8dd2-91fbdcb261bb.jpeg","url":"https://www.getapp.co.uk/software/2055301/kantar-marketplace","@id":"https://www.getapp.co.uk/software/2055301/kantar-marketplace#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"offers":{"price":"250","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Comscore vs Kantar Marketplace","position":3,"item":"https://www.getapp.co.uk/compare/410/2055301/comscore/vs/kantar-marketplace","@type":"ListItem"}]}]}
</script>