---
description: Learn what are the benefits of Demandbase One vs ActiveDEMAND for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Demandbase One vs ActiveDEMAND | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Demandbase One \<span\>vs\</span\> ActiveDEMAND](https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand)

# Compare Demandbase One vs ActiveDEMAND

Canonical: https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand

> Detailed comparison between Demandbase One and ActiveDEMAND. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Demandbase One | ActiveDEMAND |
| **Overall rating** | 4.4/5 | 4.2/5 |
| **Total Reviews** | 17 | 79 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Demandbase One

- Audience Targeting
- CRM
- Campaign Management
- Contact Database
- Customer Segmentation
- Customisable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Marketing Automation
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Real-Time Data
- Reporting/Analytics
- Segmentation
- Target Account Identification
- Website Analytics

### ActiveDEMAND

- Audience Targeting
- CRM
- Campaign Management
- Contact Database
- Customer Segmentation
- Customisable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Marketing Automation
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Real-Time Data
- Reporting/Analytics
- Segmentation
- Target Account Identification
- Website Analytics

## Links

- [View Demandbase One Profile](https://www.getapp.co.uk/software/486/demandbase-central)
- [View ActiveDEMAND Profile](https://www.getapp.co.uk/software/103299/activedemand)
- [View Original Comparison](https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Demandbase One vs ActiveDEMAND | GetApp UK 2026","description":"Learn what are the benefits of Demandbase One vs ActiveDEMAND for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand","about":[{"@id":"https://www.getapp.co.uk/software/486/demandbase-central#software"},{"@id":"https://www.getapp.co.uk/software/103299/activedemand#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Demandbase One","description":"The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. \n\nCreate precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, and coordinate meaningful customer.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/09298ac1-5747-4ca1-b90b-6b7d0366f6d0.png","url":"https://www.getapp.co.uk/software/486/demandbase-central","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/486/demandbase-central#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":17},"operatingSystem":"Cloud"},{"name":"ActiveDEMAND","description":"ActiveDEMAND is a complete integrated platform for marketing automation designed with marketing agencies in mind. ActiveDEMAND consolidates key online marketing tools into a single application. The subscription model is based on the total number of contacts, not the number users. This means agencies can create an unlimited number of sub-accounts for all their clients, each with their individual branding and reporting.\n\nActiveDEMAND users can manage all of their clients’ campaigns, marketing efforts and track key metrics based on website traffic, engagement conversions and leads. ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications. The integrated platform provides customizable landing pages and email templates, contact list management with segmentation, dynamic fields for personalized email messages and social media tools. Agencies are able to customize follow up emails and auto-responders and the system provides an easy-to-use drag-and-drop interface to create tailored monthly reports. \n\nOther integrated features include; Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f8e1fba9-3ea5-4421-91ec-5b4457115842.png","url":"https://www.getapp.co.uk/software/103299/activedemand","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/103299/activedemand#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":79},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Advertising Agency Software","position":2,"item":"/directory/299/advertising/software","@type":"ListItem"},{"name":"Demandbase One vs ActiveDEMAND","position":3,"item":"https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/486/103299/demandbase-central/vs/activedemand#breadcrumblist"}]}
</script>