---
description: Learn what are the benefits of Dotdigital vs Omnisend for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Dotdigital vs Omnisend | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Dotdigital \<span\>vs\</span\> Omnisend](https://www.getapp.co.uk/compare/515/112199/dotmailer/vs/omnisend)

# Compare Dotdigital vs Omnisend

Canonical: https://www.getapp.co.uk/compare/515/112199/dotmailer/vs/omnisend

> Detailed comparison between Dotdigital and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Dotdigital | Omnisend |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 187 | 836 |
| **Starting Price** | US$500.00 | US$16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Dotdigital

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View Dotdigital Profile](https://www.getapp.co.uk/software/515/dotmailer)
- [View Omnisend Profile](https://www.getapp.co.uk/software/112199/omnisend)
- [View Original Comparison](https://www.getapp.co.uk/compare/515/112199/dotmailer/vs/omnisend)

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