---
description: Learn what are the benefits of Dotdigital vs Mailchimp for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Dotdigital vs Mailchimp | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Dotdigital \<span\>vs\</span\> Mailchimp](https://www.getapp.co.uk/compare/515/8268/dotmailer/vs/mailchimp)

# Compare Dotdigital vs Mailchimp

Canonical: https://www.getapp.co.uk/compare/515/8268/dotmailer/vs/mailchimp

> Detailed comparison between Dotdigital and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Dotdigital | Mailchimp |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 187 | 17572 |
| **Starting Price** | US$500.00 | US$13.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Dotdigital

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real Time Editing
- Real-Time Data
- Segmentation
- Social Marketing
- Website Visitor Tracking
- eCommerce Management

### Mailchimp

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real Time Editing
- Real-Time Data
- Segmentation
- Social Marketing
- Website Visitor Tracking
- eCommerce Management

## Links

- [View Dotdigital Profile](https://www.getapp.co.uk/software/515/dotmailer)
- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Original Comparison](https://www.getapp.co.uk/compare/515/8268/dotmailer/vs/mailchimp)

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