---
description: Learn what are the benefits of Salesforce Marketing Cloud vs Zoho Marketing Automation for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Salesforce Marketing Cloud vs Zoho Marketing Automation | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Zoho Marketing Automation](https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation)

# Compare Salesforce Marketing Cloud vs Zoho Marketing Automation

Canonical: https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation

> Detailed comparison between Salesforce Marketing Cloud and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Zoho Marketing Automation |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 529 | 14 |
| **Starting Price** | US$25.00 | US$19.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Filtering
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Zoho Marketing Automation

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Filtering
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.co.uk/software/607/salesforce-marketing-cloud)
- [View Zoho Marketing Automation Profile](https://www.getapp.co.uk/software/2049497/zoho-marketing-automation)
- [View Original Comparison](https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Salesforce Marketing Cloud vs Zoho Marketing Automation | GetApp UK 2026","description":"Learn what are the benefits of Salesforce Marketing Cloud vs Zoho Marketing Automation for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation","about":[{"@id":"https://www.getapp.co.uk/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.co.uk/software/2049497/zoho-marketing-automation#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB"},{"name":"Salesforce Marketing Cloud","description":"Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.\n\nThe platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty.\n\nSalesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.co.uk/software/607/salesforce-marketing-cloud","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/607/salesforce-marketing-cloud#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":529},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Zoho Marketing Automation","description":"Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like,  email, SMS, WhatsApp, social media, and webpages. \n\nWith built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster.\n\nHighlights of Zoho Marketing Automation\n\n1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages.\n\n2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality.\n\n3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more.\n\n4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems.\n\n5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar.\n\n6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience.\n\nZoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. \n\nWith website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.\n\nExperience unified marketing, automation, and analytics, all in one platform. \n\nSign up today and turn your marketing automation investment into measurable growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a62f70d0-2256-4fa5-a548-47b7a36ca725.jpeg","url":"https://www.getapp.co.uk/software/2049497/zoho-marketing-automation","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/2049497/zoho-marketing-automation#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":14},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Zoho Marketing Automation","position":3,"item":"https://www.getapp.co.uk/compare/607/2049497/salesforce-marketing-cloud/vs/zoho-marketing-automation","@type":"ListItem"}]}]}
</script>
