Salesforce Marketing Cloud vs Salesforce Platform
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Overview
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Salesforce App Cloud is a platform for developing enterprise & customer-facing apps to store data, connect to any system, automate processes, and create reports. App Cloud is a single, unified ecosystem of tools and services including Force, Heroku Enterprise, and Lightning.
Salesforce App Cloud is a platform for developing enterprise & customer-facing apps to store data, connect to any system, automate processes, and...
Deployment
- Cloud-based
- On-premise
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Pricing
Starting from
US$25.00/month
- Free Version
- Free Trial
- Subscription
Starting from
US$25.00/month
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
3.8/ 5Features
4.3/ 5Customer Service
3.9/ 5Value for Money
3.8/ 5Ease of Use
4.0/ 5Features
4.3/ 5Customer Service
4.0/ 5Value for Money
3.9/ 5Features
Total features 170
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Approval Process Control
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behaviour Tracking
- Behavioural Analytics
- Brand Management
- Brand Tracking
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorisation/Grouping
- Channel Management
- Click Tracking
- Code Development
- Code Editing
- Collaboration Tools
- Commenting/Notes
- Compatibility Testing
- Competitive Analysis
- Configurable Workflow
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Management
- Data Modeling
- Data Recovery
- Data Security
- Data Visualisation
- Database Support
- Debugging
- Deployment Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- ETL Tools
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Developers
- For Marketing and Advertising
- For No-Code Development
- For Startups
- For iPad Devices
- Forms Management
- Full Text Search
- Geolocation
- Graphical User Interface
- Image Editing
- Image Library
- Inbox Management
- Integrated Development Environment
- Integrations Management
- Interaction Tracking
- Iteration Management
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Development
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- No-Code
- Performance Management
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Prioritisation
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Software Development
- Source Control
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Editing
- Third-Party Integrations
- Ticket Management
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- Visual Modeling
- WYSIWYG Editor
- Web App Development
- Web/Mobile App Development
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Configuration
- Workflow Management
- eCommerce Management
Total features 43
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Approval Process Control
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Behaviour Tracking
- Behavioural Analytics
- Brand Management
- Brand Tracking
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorisation/Grouping
- Channel Management
- Click Tracking
- Code Development
- Code Editing
- Collaboration Tools
- Commenting/Notes
- Compatibility Testing
- Competitive Analysis
- Configurable Workflow
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Management
- Data Modeling
- Data Recovery
- Data Security
- Data Visualisation
- Database Support
- Debugging
- Deployment Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- ETL Tools
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Developers
- For Marketing and Advertising
- For No-Code Development
- For Startups
- For iPad Devices
- Forms Management
- Full Text Search
- Geolocation
- Graphical User Interface
- Image Editing
- Image Library
- Inbox Management
- Integrated Development Environment
- Integrations Management
- Interaction Tracking
- Iteration Management
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile Development
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- No-Code
- Performance Management
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Prioritisation
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Software Development
- Source Control
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Editing
- Third-Party Integrations
- Ticket Management
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- Visual Modeling
- WYSIWYG Editor
- Web App Development
- Web/Mobile App Development
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Configuration
- Workflow Management
- eCommerce Management
Integrations
- Adobe Workfront
- Google Cloud
- LinkedIn for Business
- Marketo Sales Connect
- Meta for Business
- Microsoft Power BI
- QuickBooks Desktop
- Salesforce Einstein
- Salesforce Sales Cloud
- ServiceNow
- Shopify
- Slack
- Tableau
- Twitter/X
- Vidyard
- Xero
- Adobe Workfront
- Google Cloud
- LinkedIn for Business
- Marketo Sales Connect
- Meta for Business
- Microsoft Power BI
- QuickBooks Desktop
- Salesforce Einstein
- Salesforce Sales Cloud
- ServiceNow
- Shopify
- Slack
- Tableau
- Twitter/X
- Vidyard
- Xero
