---
description: Learn what are the benefits of Mailchimp vs Carts Guru for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Carts Guru | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Carts Guru](https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru)

# Compare Mailchimp vs Carts Guru

Canonical: https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru

> Detailed comparison between Mailchimp and Carts Guru. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Carts Guru |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17603 | 15 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Key features

### Mailchimp

- API
- Campaign Segmentation
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Customization
- Dynamic Content
- Email Marketing
- Engagement Tracking
- Lead Capture
- Marketing Automation
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- SMS Marketing
- Segmentation
- Template Management
- Visual Analytics
- Website Analytics
- Workflow Management

### Carts Guru

- API
- Campaign Segmentation
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Customization
- Dynamic Content
- Email Marketing
- Engagement Tracking
- Lead Capture
- Marketing Automation
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Marketing
- SMS Marketing
- Segmentation
- Template Management
- Visual Analytics
- Website Analytics
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Carts Guru Profile](https://www.getapp.co.uk/software/104211/carts-guru)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs Carts Guru | GetApp UK 2026","description":"Learn what are the benefits of Mailchimp vs Carts Guru for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru","about":[{"@id":"https://www.getapp.co.uk/software/8268/mailchimp#software"},{"@id":"https://www.getapp.co.uk/software/104211/carts-guru#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.co.uk/software/8268/mailchimp","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/8268/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":17603,"ratingValue":4.5},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Carts Guru","description":"Chase up every lead, convert every sale, and grow your e-commerce business fast with an advanced marketing automation software designed specifically for e-merchants. \n\nIn just a few clicks you can build and customize first-class marketing campaigns for the awareness, consideration, and after-care stages of the customer journey, then just click launch and we take care of the rest. \n\nUsing our multichannel capabilities you can combine SMS, email, and Facebook Messenger into one cohesive campaign to reach each individual customer where they respond best and maximize your returns. \n\nCarts Guru provides you with pre-built campaigns for all the most popular e-commerce use cases:\n\nAbandoned cart campaigns: automatically retarget every visitor who places an item in their cart then abandons it before checkout. \n\nCustomer win-back campaigns: remind old customers how great your products are and bring them back to your online store.\n\nPost-purchase campaigns: upsell existing customers by recommending relevant products at the right moments. \n\nPromotional campaigns: nurture customers with seasonal offers, new products, or one-time discounts and retain their business long-term.\n\nAnd many many more...","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d639e338-358f-4221-b3a4-4db9debed1b6.png","url":"https://www.getapp.co.uk/software/104211/carts-guru","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/104211/carts-guru#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":15,"ratingValue":4.3},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Carts Guru","position":3,"item":"https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/8268/104211/mailchimp/vs/carts-guru#breadcrumblist"}]}
</script>
