---
description: Learn what are the benefits of Mailchimp vs Texting Base for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Texting Base | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Texting Base](https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base)

# Compare Mailchimp vs Texting Base

Canonical: https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base

> Detailed comparison between Mailchimp and Texting Base. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Texting Base |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17603 | 34 |
| **Starting Price** | US$13.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Key features

### Mailchimp

- Campaign Management
- Contact Management
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Multi-Channel Marketing
- ROI Tracking
- Reporting/Analytics
- SMS Marketing
- Scheduled Messaging
- Search Marketing
- Segmentation
- Template Management

### Texting Base

- Campaign Management
- Contact Management
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Multi-Channel Marketing
- ROI Tracking
- Reporting/Analytics
- SMS Marketing
- Scheduled Messaging
- Search Marketing
- Segmentation
- Template Management

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Texting Base Profile](https://www.getapp.co.uk/software/107789/texting-base)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs Texting Base | GetApp UK 2026","description":"Learn what are the benefits of Mailchimp vs Texting Base for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base","about":[{"@id":"https://www.getapp.co.uk/software/8268/mailchimp#software"},{"@id":"https://www.getapp.co.uk/software/107789/texting-base#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.co.uk/software/8268/mailchimp","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/8268/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":17603,"ratingValue":4.5},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Texting Base","description":"Texting Base offers a scalable SMS-based, text message marketing platform with scalable package options all the way up to enterprise-level deployment. Businesses sending 1,250 messages per month, all the way up to those sending 5 million, can access a system that promotes a spam-free approach to reaching out within a customer base. Boasting patented technology for making every text message personalized and therefore more engaging for the recipient, Texting Base doesn't \"blast out\" spam en masse to contacts. More meaningful group texts can be sent to multiple contacts, including automated greetings and well wishes for birthdays, anniversaries or holidays.\n\nTexting Base also takes a direct, personal touch with bi-directional chat from a dedicated phone number instead of short codes. The system also places an emphasis on TCPA compliance, adding a suite of tools for duplicate contact or message detection and removal, opt-out functions, plus a dedicated compliance portal for safer management.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cb534d42-14f2-4bf0-a112-37a74854508f.png","url":"https://www.getapp.co.uk/software/107789/texting-base","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/107789/texting-base#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":34,"ratingValue":4.7},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Texting Base","position":3,"item":"https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/8268/107789/mailchimp/vs/texting-base#breadcrumblist"}]}
</script>