---
description: Learn what are the benefits of Mailchimp vs OptiMonk for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs OptiMonk | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> OptiMonk](https://www.getapp.co.uk/compare/8268/115411/mailchimp/vs/optimonk)

# Compare Mailchimp vs OptiMonk

Canonical: https://www.getapp.co.uk/compare/8268/115411/mailchimp/vs/optimonk

> Detailed comparison between Mailchimp and OptiMonk. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | OptiMonk |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 17572 | 22 |
| **Starting Price** | US$13.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- A/B Testing
- API
- Campaign Scheduling
- Campaign Segmentation
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Templates
- Engagement Tracking
- Lead Capture
- Lead Management
- Marketing Automation
- Mass Texting
- Multi-Channel Marketing
- Reporting/Analytics
- Scheduled Messaging
- Social Marketing
- Social Media Integration
- Template Management
- Website Visitor Tracking

### OptiMonk

- A/B Testing
- API
- Campaign Scheduling
- Campaign Segmentation
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Templates
- Engagement Tracking
- Lead Capture
- Lead Management
- Marketing Automation
- Mass Texting
- Multi-Channel Marketing
- Reporting/Analytics
- Scheduled Messaging
- Social Marketing
- Social Media Integration
- Template Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View OptiMonk Profile](https://www.getapp.co.uk/software/115411/optimonk)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/115411/mailchimp/vs/optimonk)

-----

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