---
description: Learn what are the benefits of Mailchimp vs M360 for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs M360 | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> M360](https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt)

# Compare Mailchimp vs M360

Canonical: https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt

> Detailed comparison between Mailchimp and M360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | M360 |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 17572 | 11 |
| **Starting Price** | US$13.00 | US$300.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Key features

### Mailchimp

- Alerts/Notifications
- Automated Responses
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Contact Management
- Customer Segmentation
- Customisable Templates
- Engagement Tracking
- Lead Management
- Marketing Automation
- Mass Texting
- Monitoring
- Multi-Campaign
- Real-Time Data
- Reporting/Analytics
- Scheduled Messaging
- Scheduling
- Shopping Cart
- Website Visitor Tracking

### M360

- Alerts/Notifications
- Automated Responses
- Campaign Planning
- Campaign Scheduling
- Contact Management
- Customer Segmentation
- Engagement Tracking
- Marketing Automation
- Mass Texting
- Multi-Campaign
- Reporting/Analytics
- Scheduled Messaging

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View M360 Profile](https://www.getapp.co.uk/software/118087/straightxt)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs M360 | GetApp UK 2026","description":"Learn what are the benefits of Mailchimp vs M360 for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt","about":[{"@id":"https://www.getapp.co.uk/software/8268/mailchimp#software"},{"@id":"https://www.getapp.co.uk/software/118087/straightxt#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.co.uk/software/8268/mailchimp","@id":"https://www.getapp.co.uk/software/8268/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"M360","description":"Straightxt is a software solution that helps businesses create customer profiles that can be used to launch automated, interactive text campaigns. It can integrate with web forms and other applications in order to capture information to be later used in campaigns. Marketing automation allows a customer's actions to trigger personalized messages that can include exclusive promotions, offers, and interactive media content. Customers will never be left without a response or overlooked because of included auto-response and follow up technology.\n\nSurveys and polls can be distributed to customers via text in order to collect valuable marketing data and build out customer profiles further. Know when a customer interacts with content in messages through tracking when they click on links. Straightxt comes with an easy to understand admin dashboard that displays real time analytics, so businesses can understand how well their text campaigns are performing and adjust accordingly. Detailed reports can also be generated in order to compare performance across different marketing channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7bae6d0a-f122-404d-810a-311f7f632d5e.png","url":"https://www.getapp.co.uk/software/118087/straightxt","@id":"https://www.getapp.co.uk/software/118087/straightxt#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":11},"offers":{"price":"300","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs M360","position":3,"item":"https://www.getapp.co.uk/compare/8268/118087/mailchimp/vs/straightxt","@type":"ListItem"}]}]}
</script>