---
description: Learn what are the benefits of Mailchimp vs Elastic Email for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Elastic Email | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> Elastic Email](https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email)

# Compare Mailchimp vs Elastic Email

Canonical: https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email

> Detailed comparison between Mailchimp and Elastic Email. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Elastic Email |
| **Overall rating** | 4.5/5 | 3.9/5 |
| **Total Reviews** | 17572 | 76 |
| **Starting Price** | US$13.00 | US$19.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Geolocation
- Lead Capture
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduling
- Segmentation
- Subscriber Management
- Workflow Management

### Elastic Email

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- Geolocation
- Lead Capture
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduling
- Segmentation
- Subscriber Management
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Elastic Email Profile](https://www.getapp.co.uk/software/2046665/elastic-email)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs Elastic Email | GetApp UK 2026","description":"Learn what are the benefits of Mailchimp vs Elastic Email for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email","about":[{"@id":"https://www.getapp.co.uk/software/8268/mailchimp#software"},{"@id":"https://www.getapp.co.uk/software/2046665/elastic-email#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.co.uk/software/8268/mailchimp","@id":"https://www.getapp.co.uk/software/8268/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Elastic Email","description":"Elastic Email is a powerful, affordable email delivery platform designed to help businesses manage email campaigns and chat messages. It enables email marketing, transactional messaging, automated marketing, and two-way communication channels, making it loved by small and mid-sized businesses, startups, and e-commerce businesses. \n\nKey aspects of Elastic Email include the Email API &amp; SMTP, which allow developers to easily integrate email sending into their applications to send transactional messages. Email Marketing tools like a drag-and-drop editor supported by AI, smart contacts management, email automations, sign-up forms, pop-ups, and analytics to track the most important email metrics. Elastic Email also offers tools for Chat and Conversations management to keep the teams and customers aligned, thanks to live chat, team chat, and help desk features. Businesses can use various Integrations to connect their apps, shops, or platforms with top-notch email sending capabilities provided by Elastic Email.\n\nElastic Email is known for its flexible pricing, scalable infrastructure, and responsive 24/7 customer support via email and chat, making it a top choice for companies looking to supercharge their email communication strategy.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/293d75db-d2c1-4a2f-974a-6230c7494ac4.jpeg","url":"https://www.getapp.co.uk/software/2046665/elastic-email","@id":"https://www.getapp.co.uk/software/2046665/elastic-email#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":76},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Management Software","position":2,"item":"/directory/306/email-management/software","@type":"ListItem"},{"name":"Mailchimp vs Elastic Email","position":3,"item":"https://www.getapp.co.uk/compare/8268/2046665/mailchimp/vs/elastic-email","@type":"ListItem"}]}]}
</script>