---
description: Learn what are the benefits of Mailchimp vs Mergo for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Mergo | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Mergo](https://www.getapp.co.uk/compare/8268/2050050/mailchimp/vs/mergo)

# Compare Mailchimp vs Mergo

Canonical: https://www.getapp.co.uk/compare/8268/2050050/mailchimp/vs/mergo

> Detailed comparison between Mailchimp and Mergo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Mergo |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17587 | 45 |
| **Starting Price** | US$13.00 | US$1.50 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Mailchimp

- API
- CRM
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Click Tracking
- Contact Database
- Customizable Fields
- Drip Campaigns
- Email Campaign Management
- Email Management
- Email Templates
- Email Tracking
- Lead Generation
- List Management
- Marketing Automation
- Personalisation
- Real-Time Analytics
- Real-Time Notifications
- Subscriber Management

### Mergo

- API
- CRM
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Click Tracking
- Contact Database
- Customizable Fields
- Drip Campaigns
- Email Campaign Management
- Email Management
- Email Templates
- Email Tracking
- Lead Generation
- List Management
- Marketing Automation
- Personalisation
- Real-Time Analytics
- Real-Time Notifications
- Subscriber Management

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Mergo Profile](https://www.getapp.co.uk/software/2050050/mergo)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/2050050/mailchimp/vs/mergo)

-----

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