---
description: Learn what are the benefits of Mailchimp vs Folio for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Folio | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Folio](https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio)

# Compare Mailchimp vs Folio

Canonical: https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio

> Detailed comparison between Mailchimp and Folio. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Folio |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17603 | 73 |
| **Starting Price** | US$13.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Mailchimp

- Activity Dashboard
- Alerts/Notifications
- Channel Management
- Contact Management
- Customisable Templates
- Email Management
- For Startups
- Lead Management
- Mailing List Management
- Monitoring
- Real-Time Data
- Scheduled Messaging
- Scheduling
- Shopping Cart
- Team Management
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management

### Folio

- Activity Dashboard
- Alerts/Notifications
- Contact Management
- Deal Management
- Email Management
- Mailing List Management
- Team Management
- Template Management
- Third-Party Integrations
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Folio Profile](https://www.getapp.co.uk/software/2057393/folio)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs Folio | GetApp UK 2026","description":"Learn what are the benefits of Mailchimp vs Folio for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio","about":[{"@id":"https://www.getapp.co.uk/software/8268/mailchimp#software"},{"@id":"https://www.getapp.co.uk/software/2057393/folio#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.co.uk/software/8268/mailchimp","@id":"https://www.getapp.co.uk/software/8268/mailchimp#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17603},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Folio","description":"Folio makes it easy to impress your clients and keep your transactions on track – even when you don’t have time. With Folio, real estate agents stay on top of transactions from Gmail and it integrates seamlessly with GSuite and Microsoft 365, and Google or Outlook Calendar.\n \nFolio lives where you already work – your email – and uses AI to automatically know which emails are related to a real estate transaction. It’s quick and easy to create timelines that you can share in one click with clients and colleagues.\n \nFolio helps you keep your deals on track with transaction timelines and reminders that are integrated into your Outlook or Google Calendar. By organizing all relevant emails, documents and contacts into Smart Folders, Folio makes it easier for you to find important things. Never search for a document, email, or file again. It’s all right there!\n \nHow Folio Works:\n \n➤ First, connect Folio to your work email account.\n➤ Using AI, Folio will organize emails, files, and contacts for each transaction into a Smart Folder.\n➤ Each Smart Folder will have a transaction timeline, and you can manage the deal, share it with clients, assign tasks, and more.\n➤ Important transaction milestones will be automatically synced to your Google or Outlook Calendar and attachments to Google Drive to stay on schedule and organized.\n \n Folio Free Plan Features:\n➤ Manage up to 3 transactions at a time for free\n➤ Get a shareable timeline webpage and email organization for each deal \n➤ Send reminders, notes and tasks straight from your email\n➤ Sync all events/tasks with your Outlook or Google Calendar\n➤ Sync contacts for up to 3 Smart Folders\n \nFolio Pro Plan Features:\n➤ Get everything in the Free Plan, plus:\n➤ Manage unlimited transactions and Smart Folders\n➤ Get unlimited custom timeline templates to save you even more time\n➤ Get unlimited contacts for every Smart Folder\n➤ Get all needed signatures with DocuSign integration with Gmail\n➤ Get automatic attachment syncing to Google Drive\n➤ Export entire transaction history into a PDF in one click\n➤ Customize the image background and logo for your timelines\n  \nFolio’s Security &amp; Privacy\n➤ Practices are audited and approved annually by renowned Trust and Safety teams\n➤ Personal data privacy: CCPA compliant\n➤ Bank-level 256-bit security\n➤ Annual security review conducted by Bishop Fox - the largest private professional services firm focused on offensive security testing","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0b67317b-7bc5-4c84-8af1-dc24cb99c8ab.jpeg","url":"https://www.getapp.co.uk/software/2057393/folio","@id":"https://www.getapp.co.uk/software/2057393/folio#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":73},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Folio","position":3,"item":"https://www.getapp.co.uk/compare/8268/2057393/mailchimp/vs/folio","@type":"ListItem"}]}]}
</script>
