---
description: Learn what are the benefits of Mailchimp vs Mail Blaze for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Mail Blaze | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Mail Blaze](https://www.getapp.co.uk/compare/8268/2074259/mailchimp/vs/mail-blaze)

# Compare Mailchimp vs Mail Blaze

Canonical: https://www.getapp.co.uk/compare/8268/2074259/mailchimp/vs/mail-blaze

> Detailed comparison between Mailchimp and Mail Blaze. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Mail Blaze |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 17572 | 1 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Mailchimp

- Activity Dashboard
- Campaign Scheduling
- Click Tracking
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable CTAs
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Generative AI
- HTML Editor
- Image Library
- List Management
- Personalisation
- Reporting/Analytics
- Subscriber Management
- Template Management
- Third-Party Integrations

### Mail Blaze

- Activity Dashboard
- Campaign Scheduling
- Click Tracking
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable CTAs
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Generative AI
- HTML Editor
- Image Library
- List Management
- Personalisation
- Reporting/Analytics
- Subscriber Management
- Template Management
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Mail Blaze Profile](https://www.getapp.co.uk/software/2074259/mail-blaze)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/2074259/mailchimp/vs/mail-blaze)

-----

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