---
description: Learn what are the benefits of Mailchimp vs Pipeline CRM for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Pipeline CRM | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Pipeline CRM](https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals)

# Compare Mailchimp vs Pipeline CRM

Canonical: https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals

> Detailed comparison between Mailchimp and Pipeline CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Pipeline CRM |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 621 |
| **Starting Price** | US$13.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reminders
- Sales Pipeline Management
- Segmentation

### Pipeline CRM

- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reminders
- Sales Pipeline Management
- Segmentation

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Pipeline CRM Profile](https://www.getapp.co.uk/software/8277/pipelinedeals)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs Pipeline CRM | GetApp UK 2026","description":"Learn what are the benefits of Mailchimp vs Pipeline CRM for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals","about":[{"@id":"https://www.getapp.co.uk/software/8268/mailchimp#software"},{"@id":"https://www.getapp.co.uk/software/8277/pipelinedeals#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.co.uk/software/8268/mailchimp","@id":"https://www.getapp.co.uk/software/8268/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Pipeline CRM","description":"What is Pipeline CRM?\nPipeline CRM is a sales-first customer relationship management (CRM) solution designed to help small to mid-sized businesses streamline sales workflows, automate tasks, and close deals faster. With an intuitive interface and powerful automation, Pipeline CRM eliminates manual data entry, so sales teams can focus on selling—not administrative work.\n\nOur customizable sales pipeline provides real-time insights, allowing teams to track leads, monitor deal progress, and optimize their sales strategy. \n\nWith features like the AI-powered Email Assistant, Smart Agenda, and built-in marketing automation, Pipeline CRM simplifies sales management while maximizing efficiency and revenue growth.\n\nTrusted by 9,000+ users in 60+ countries, Pipeline CRM is built to help sales teams work smarter, move deals through the pipeline effortlessly\n\nGet started with a 14-day free trial today and experience a CRM that your sales team will actually use!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d1aa75a1-9e90-4a1e-b980-f42f3a388f28.png","url":"https://www.getapp.co.uk/software/8277/pipelinedeals","@id":"https://www.getapp.co.uk/software/8277/pipelinedeals#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":621},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Pipeline CRM","position":3,"item":"https://www.getapp.co.uk/compare/8268/8277/mailchimp/vs/pipelinedeals","@type":"ListItem"}]}]}
</script>