---
description: Learn what are the benefits of Mailchimp vs Mad Mimi for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Mad Mimi | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Mad Mimi](https://www.getapp.co.uk/compare/8268/90730/mailchimp/vs/mad-mimi)

# Compare Mailchimp vs Mad Mimi

Canonical: https://www.getapp.co.uk/compare/8268/90730/mailchimp/vs/mad-mimi

> Detailed comparison between Mailchimp and Mad Mimi. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Mad Mimi |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 55 |
| **Starting Price** | US$13.00 | US$10.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### Mailchimp

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Channel Management
- Contact Management
- Customer Segmentation
- Customisable Templates
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Management
- List Management
- Mobile Optimization
- Reporting/Analytics
- Scheduling
- Subscriber Management
- Third-Party Integrations
- Website Visitor Tracking

### Mad Mimi

- API
- CAN-SPAM Compliance
- Campaign Analytics
- Contact Management
- Customer Segmentation
- Drip Campaigns
- Email Campaign Management
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- List Management
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Mad Mimi Profile](https://www.getapp.co.uk/software/90730/mad-mimi)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/90730/mailchimp/vs/mad-mimi)

-----

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