---
description: Learn what are the benefits of Mailchimp vs Yotpo for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Yotpo | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Yotpo](https://www.getapp.co.uk/compare/8268/91286/mailchimp/vs/yotpo)

# Compare Mailchimp vs Yotpo

Canonical: https://www.getapp.co.uk/compare/8268/91286/mailchimp/vs/yotpo

> Detailed comparison between Mailchimp and Yotpo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Yotpo |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17603 | 376 |
| **Starting Price** | US$13.00 | US$199.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Mailchimp

- API
- Content Management
- Customisable Branding
- Dashboard
- Engagement Tracking
- Filtering
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Response Management
- SMS Marketing
- Social Media Integration
- Social Media Monitoring
- Visual Analytics
- eCommerce Management

### Yotpo

- API
- Content Management
- Customisable Branding
- Dashboard
- Engagement Tracking
- Filtering
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Response Management
- SMS Marketing
- Social Media Integration
- Social Media Monitoring
- Visual Analytics
- eCommerce Management

## Links

- [View Mailchimp Profile](https://www.getapp.co.uk/software/8268/mailchimp)
- [View Yotpo Profile](https://www.getapp.co.uk/software/91286/yotpo)
- [View Original Comparison](https://www.getapp.co.uk/compare/8268/91286/mailchimp/vs/yotpo)

-----

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