---
description: Learn what are the benefits of Microsoft 365 vs Google Ads for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Microsoft 365 vs Google Ads | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Microsoft 365 \<span\>vs\</span\> Google Ads](https://www.getapp.co.uk/compare/90725/101257/microsoft-office-365/vs/google-ads)

# Compare Microsoft 365 vs Google Ads

Canonical: https://www.getapp.co.uk/compare/90725/101257/microsoft-office-365/vs/google-ads

> Detailed comparison between Microsoft 365 and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Microsoft 365 | Google Ads |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 14035 | 1006 |
| **Starting Price** | US$6.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Videos | Videos |

## Key features

### Microsoft 365

- API
- Alerts/Notifications
- Archiving & Retention
- Calendar/Reminder System
- Customisable Templates
- Email Monitoring
- Encryption
- File Conversion
- Project Management
- Reminders
- Scheduling
- Team Calendars
- Team Collaboration
- Video Conferencing
- Video Support
- Whiteboard

### Google Ads

- API
- Alerts/Notifications
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Monitoring

## Links

- [View Microsoft 365 Profile](https://www.getapp.co.uk/software/90725/microsoft-office-365)
- [View Google Ads Profile](https://www.getapp.co.uk/software/101257/google-ads)
- [View Original Comparison](https://www.getapp.co.uk/compare/90725/101257/microsoft-office-365/vs/google-ads)

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