---
description: Learn what are the benefits of Moz Pro vs Alexa for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Moz Pro vs Alexa | GetApp UK 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [Moz Pro \<span\>vs\</span\> Alexa](https://www.getapp.co.uk/compare/90793/111717/seomoz/vs/alexa-marketing-stack)

# Compare Moz Pro vs Alexa

Canonical: https://www.getapp.co.uk/compare/90793/111717/seomoz/vs/alexa-marketing-stack

> Detailed comparison between Moz Pro and Alexa. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Moz Pro | Alexa |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 349 | 86 |
| **Starting Price** | US$99.00 | US$99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep) | FAQs/Forum, Chat |
| **Training** | Live Online, Webinars, Documentation | Documentation, Videos |

## Key features

### Moz Pro

- Audit Management
- Backlink Monitoring
- Campaign Management
- Competitive Analysis
- Content Management
- Dashboard
- Data Visualisation
- Digital Asset Management
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Monitoring
- ROI Tracking
- Reporting & Statistics
- SEO Management
- Site Search Tracking
- Visitor Tracking
- Web Traffic Reporting

### Alexa

- Audit Management
- Backlink Monitoring
- Campaign Management
- Competitive Analysis
- Content Management
- Dashboard
- Data Visualisation
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- ROI Tracking
- Reporting & Statistics
- SEO Management
- Web Traffic Reporting

## Links

- [View Moz Pro Profile](https://www.getapp.co.uk/software/90793/seomoz)
- [View Alexa Profile](https://www.getapp.co.uk/software/111717/alexa-marketing-stack)
- [View Original Comparison](https://www.getapp.co.uk/compare/90793/111717/seomoz/vs/alexa-marketing-stack)

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